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5 Tips Jitu Mengelola Akuntansi Bisnis UMKM

Apakah Anda tahu studi  terbaru yang menunjukkan bahwa 50 persen dari Usaha Mikro-Kecil Menengah (UMKM) akan gagal dalam tahun pertama mereka? Bagaimana dengan fakta mengejutkan bahwa 95 persen akan menutup usahanya sebelum mereka meraih tahun ke-lima operasi? Yang terakhir terasa sulit untuk dipercaya, namun dengan ekonomi saat ini semua dapat terjadi.

Semua statistik ini adalah alasan mengapa Anda harus menganggap “angka-angka” sebagai hal yang serius, baik Anda memiliki tim yang membangun startup atau mengerjakan bisnis sampingan Anda untuk meninggalkan pekerjaan penuh-waktu di kantor.

Setiap bisnis, baik besar ataupun kecil memang tidaklah mudah. Anda harus menaruh banyak konsentrasi kepada bisnis Anda, mulai dari mengurus produk, alur penjualan, pemasukan dan pengeluaran dan tentunya mengelola “angka-angka” keuangan secara keseluruhan. Karena bisnis dijalankan untuk menguntungkan maka Anda harus dapat memutar modal dan menjual produk atau hasil bisnis sehingga menjadi menguntungkan.

Hal ini memang tidak mudah, karena banyak pengusaha yang bangkrut bukan karena kegagalan dalam berbisnisnya melainkan gagal dalam mengelola keuangan atau akuntansi. Berikut dalam tulisan blog ini adalah 5 tips utama yang dapat Anda perhatikan, untuk mengelola akuntansi untuk bisnis yang masih mendasar pun berukuran kecil.

1. Sistem Yang Jelas

Meskipun memiliki bisnis yang tidak berkembang atau belum berkembang terlalu besar, namun Anda harus bisa menilai mana yang paling dibutuhkan dalam mengatur bisnis. Tips pertama yakni sistem yang teratur dan benar. Dengan sistem yang benar dalam manajemen atau bisnis kecil, maka akan mudah mengelola akuntansi Anda. Sistem bisa berbagai macam, misalnya deskripsi pekerjaan, karyawan, alur kerja, sistem manajemen, penggajian karyawan, dan pengelolaan modal usaha. Jika sistemnya saja sudah salah, maka bisnis ini dijamin akan terus merugi atau bahkan hanya berjalan sementara. Seringnya bisnis kecil tidak mementingkan sistem karena merasa masih kecil, atau karyawan hanyalah teman-teman atau tetangga dan saudara. Padahal sistem yang benar akan membantu Anda.

2. Pembayaran yang Jelas

Dahulu dalam melakukan pembayaran dan kerjasama diharuskan menggunakan wesel, cash, dan lainnya. Namun di zaman modern seperti sekarang, uang sudah dapat ditransfer dengan mudah dan lebih aman. Sayangnya, pembayaran lewat bank tidak memiliki bukti pembayaran yang berbentuk fisik. Padahal hal itu sangat dibutuhkan untuk pembukuan dan laporan keuangan dalam bisnis kecil Anda. Mungkin Anda bisa mempermudahnya dengan pembayaran dan menyertakan bukti invoice ‘tagihan’ atau sejenisnya yang ditandatangani kedua belah pihak baik Anda sebagai pebisnis, atau mereka sebagai rekanan atau konsumen. Sehingga semua laporan keuangan terbukti lewat fisik dan tentunya aman.

3. Pembukuan

Meskipun bisnis kecil, tidak menutup kemungkinan terjadi hal yang tidak diinginkan, misalnya kerugian tidak terduga, barang hilang, oknum yang tidak bertanggung jawab, atau karyawan yang berlaku curang dalam bisnis kecil Anda. Cobalah untuk membuat pembukuan rutin yang mencatat seluruh pengeluaran dan pemasukan secara jelas. Dengan begitu Anda juga bisa mengontrol seberapa banyak pengeluaran dan pemasukan setiap waktu tertentu misalnya perbulannya. Berapa keuntungan yang didapat atau berapa kerugian yang ditanggung. Pisahkan juga antara pembukuan keuangan pribadi dan bisnis kecil Anda agar tidak tercampur.

4. Jangan Tergiur Keuntungan

Ketika mendapatkan keuntungan yang lumayan besar dari bisnis kecil Anda maka jangan tergiur akan hal tersebut. Sisihkan keuntungan Anda untuk mengelola keuangan bisnis dan alihkan ke dalam modal kembali. Buat bisnis Anda menjadi lebih berkembang dan lebih besar. Sehingga usaha Anda tidak selamanya kecil dan diam ditempat saja, beranikan untuk mengembangkan bisnis. Meskipun tidak mudah namun mengalihkan keuntungan menjadi modal tambahan juga termasuk tips mengelola akuntansi usaha agar tidak habis begitu saja, namun ditambahkan untuk membesarkan bisnis agar keuntungannya menjadi naik selanjutnya.

5. Pikirkan Rekrutmen Karyawan

Selanjutnya adalah rekrutmen karyawan yang harus dipikirkan. Di mana Anda jangan sembarangan merekrut, selain bisnis masih berukuran kecil, Anda juga memiliki keuntungan dan pemasukan yang masih terbatas. Pekerjakan karyawan sesuai dengan yang dibutuhkan saja, jangan melebihi kapasitas dan juga kekurangan karyawan sehingga Anda keteteran atau repot sendiri. Bagaimanapun mereka memiliki hak yang harus dipenuhi termasuk gaji, maka pikirkan juga hal tersebut karena termasuk dalam pengelolaan keuangan.

Mengelola akuntansi penting hukumnya meskipun Anda tergolong bisnis kecil. Bagaimanapun, flow atau alur keuangan dari usaha haruslah terlihat. Agar keuangan teratur dengan benar, apalagi masalah uang merupakan hal yang paling sensitif dan menyebabkan efek yang besar jika terjadi masalah dan salah satunya adalah kebangkrutan. Banyak usaha kecil yang akhirnya gulung tikar karena kesalahan pengelolaan atau mengatur keuangan.

Sumber: KompasSmall Biz Trends.

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Company’s Year End Celebration Tips

It’s that time again for companies to bond and have fun at the end of 2017. This means it’s time for companies to start planning their year-end celebrations. Here we offers a few tips.

Leaders can show their staff how much they care about them through celebrations, too, and a good time to do it is usually at the end of the year. “Generally speaking, it is always a good idea to celebrate both individual and organizational accomplishments as a means to acknowledge the time and efforts of those who contributed to the success,” said Edward Yost, manager of employee relations and development at the Society for Human Resource Management. “Doing so helps to answer the question of why we do what we do and why should we continue to make such an effort in the coming year.”

But what’s the best way for organizations to celebrate? The answer, Yost said, depends on the company. “It is important to understand the company’s culture to effectively identify a truly meaningful way to celebrate.” he said. With that in mind, here are a few tips for planning your company’s celebration:

Consider your culture. 

The celebration itself can be simple and inexpensive—like a potluck. It is more important for the celebration to fit the culture of the organization and for it to be perceived as genuine and sincere.

Consider an activity.

Sometimes planning a staff outing is a refreshing change of pace for a company. For a more active employee group, perhaps an outing of some sort would be a good way to celebrate. For example, a day trip to a national park for hiking, trail bike riding, and the like. Also acknowledged that not all staffs would welcome the idea of an outdoor excursion. For those groups, we suggested that company rent out a movie theater, a bowling alley, or a Top Golf-like venue for the end-of-year celebration.

Consider family. 

If your company considers itself to be family-friendly, then the end-of-year celebration could be a good time to live this mantra out by including family in whatever celebration you choose. As we all know, our families sometimes sacrifice time with us, especially when there are significant work projects and changes occurring at the office. So, recognizing their sacrifices can be important.

Consider the timing.

The end of the year is a busy time for just about everybody, so it’s important that company plan their celebrations well in advance to ensure they select a date that works for as many staff members as possible. The closer to the end of the year that an employer begins planning for such a celebration, the more limited the options an employer may have. So, if your planning is running behind and you can’t secure the venue you want, consider holding the celebration in January instead.

Consider liabilities.

Company should also consider the likelihood of injuries—especially if a more physical activity is chosen for the celebration.

The year-end celebration allows the company to reflect upon all that has occurred over the period and to ensure that all staff feel recognized and appreciated for their efforts, contributions, and sometimes their sacrifices, which helped drive the company forward. Research shows that effective employee recognition can result in increased employee engagement, productivity, retention, customer service, and morale. All of these will be important going into the new year.

How does your company celebrate the achievements of your staff at year-end? Please leave your comments below!

This article is originally published by Associations Now.

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4 Kesalahan Fatal dalam Branding dan Cara Menghindarinya

Perusahaan seringkali banyak menghabiskan waktu dan uang untuk mendirikan brand mereka. Kenyataan pahitnya ialah kesalahan sederhana dalam branding dapat menyabotase bahkan brand terkenal sekalipun.

Semua kesalahan branding tidak terjadi karena hal yang sama. Kesalahan dapat terjadi secara sengaja dan tidak sengaja. Bagaimanapun, jika Anda baru saja memulai, akibat yang ada dapat terjadi lebih serius daripada bisnis yang sudah berkembang, karena peluang yang ada adalah, Anda tidak memiliki apapun saat bisnis jatuh.

Bagi konsumen potensial Anda, kesahalan yang ada seringkali menjadi satu-satunya hal yang mereka tahu tentang bisnis Anda, yang mana dapat menghalangi perkembangan bisnis bahkan sebelum Anda memulainya.

Berikut ini adalah kesalahan-kesalahan umum dalam branding yang dapat membunuh brand Anda.

1. Branding tanpa fokus pada pengalaman

Tanpa keraguan, memiliki brand yang kuat selalu menjadi keuntungan. Hal ini dapat menciptakan persepsi positif di kalangan konsumen Anda dan sangat mudah untuk dijual.

Bagaimanapun, banyak yang menyimpulkan brand hanya berperan sebagai logo, kampanye iklan atau estetika pada kemasan produk. Pada akhirnya, brand Anda adalah emosi atau perasaan yang dirasakan konsumen saat memikirkan produk Anda.

Sementara branding dapat menciptakan persepsi positif  mengenai produk Anda, pengalaman konsumen Anda dengan produk akan menjadi lebih penting. Untuk meningkatkan fokus pengalaman konsumen, jadilah tepat waktu dalam menyelesaikan masalah pelayanan konsumen. Baik itu menerapkan live chat pada situs laman Anda atau menjawab posel (e-mail) dalam waktu 24 jam, tetapkan sistem yang menempatkan konsumen sebagai nomor satu.

2. Tidak menggunakan disainer profesional.

Tidak ada yang dapat mencelakai brand lebih dari logo amatiran. Tidak peduli seberapa SETUJU Anda untuk disain grafis logo standar yang digunakan brand Anda, alangkah baiknya untuk selalu menyiapkan waktu dan uang untuk menggunakan jasa profesional disainer grafis yang khusus menangani branding dan pengembangan logo.

Tanya disainer Anda untuk menciptakan panduan gaya brand yang menjelaskan palet warna, tipografi, gaya tampilan, perumpamaan, dll., sehingga Anda dapat menerapkannya secara konsisten pada semua kanal marketing Anda.

Selalu ingat bahwa untuk menciptakan panduan gaya (style guide), Anda baru separuh jalan. Anda perlu proaktif mengawasi panduan tersebut digunakan hanya atas nama / persetujuan Anda.

3. Inkonsisten pada setiap platform yang berbeda.

Saat disainer Anda membuat panduan brand style, hal berikutnya yang perlu Anda lakukan adalah mengikutinya secara konsisten pada semua kampanye pemasaran Anda di semua kanal yang dimiliki, termasuk situs web, situs jejaring sosial dan bahan-bahan yang dicetak.

Jika Anda tidak konsisten, brand Anda akan berakhir dengan terlihat tidak profesionak dan kehilangan identitas, membuat brand Anda kehilangan kepercayaan. Mengatur konsistensi brand pada semua kanal pemasaran akan membedakan Anda dari pesaing dan membantu Anda untuk mempercepat perkembangan brand. Identitas yang konsisten pada brand Anda tidak hanya membentuk rasa kepercayaan dan kenyamanan untuk konsumen yang berpotensi, melainkan juga berperan vital dalam memengaruhi konsumen Anda untuk membuat keputusan pembelian.

4. Menggunakan saduran samar untuk menjelaskan brand Anda.

Terlalu banyak brand menjadi korban dari copywriting yang dikerjakan asal dan tidak cocok untuk menjelaskan bisnis yang ada. Menggunakan saduran samar untuk menjelaskan brand Anda dapat menjadi kemunduran besar saat memposisikan brand Anda di pasar dan saat membedakan Anda dari para pesaing. Untuk membuat brand Anda menonjol, pahami satu hal yang dapat membuat brand Anda unik dan jelaskan keunikan itu dengan jelas dan tepat.

Meringkas memang pekerjaan yang sulit, namun Anda selalu dapat mengikuti nasihat pemasaran lama untuk melakukan copywriting–fokus pada keuntungan, bukan fitur / layanan.

Berikut adalah beberapa informasi tambahan yang dapat membantu Anda saat menjelaskan brand Anda:

  • Untuk membuat persepsi positif, cari tahu apa yang membuat konsumen Anda tersentuh, dan cobalah untuk menggerakkan hati mereka.
  • Hindari penggunaan pengulangan bahasa.
  • Gunakan nada bicara seperti dalam percakapan untuk mencerminkan bagaimana konsumen Anda sesungguhnya berbicara.

Satu kesalahan dapat mencelakai usaha branding Anda. Jika tidak diselesaikan secepatnya, maka akan semakin sulit untuk membalikkan keadaan atau usaha branding Anda. Jika Anda mendapati diri sedang melakukan kesalahan-kesalahan di atas, maka Anda harus segera memperbaikinya sebelum hal tersebut menggerogoti brand bisnis Anda.

Bila Anda memerlukan jasa layanan branding; logo development, social media activity, website development, dll., FMB Consultant memiliki konsultan branding yang berpengalaman dan telah menangani branding baik untuk individual profesional dan perusahaan lintas industri di Indonesia.

Untuk diskusi dan konsultasi lebih lanjut, Anda dapat hubungi:

Managing Partner,

Ivan Liyanto
ily@fmbpartner.com
+62 899 6777 879

Client Management,
admin@fmbpartner.com

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Artikel ini diterjemahkan dan disunting oleh penulis dari The Entrepreneur.

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“It’s OK to have fun before work”, Science says

Somewhere along the way, most of us learn we have to eat our broccoli before we can dive into the M&Ms. This, we’re told, is the responsible way to do things.

This attitude — that the work, as it were, must always come before the fun stuff — follows us into adulthood, turning us into frantic stress monsters before vacations and shut-ins in the days leading up to a big presentation. It seems a sensible if less-than-joyous way to meet adult responsibilities and keep our leisure time free of looming work worries, but according to a fascinating new study, it all might be based on a lie.

Research suggests people should rethink the idea that they’ll enjoy leisure activities more if they get all their work out of the way first.

You’ll be happy to know that science shows you really don’t do yourself any harm if you sometimes gobble dessert before dinner or leave a pile of work sitting on your desk while you head out to play for a bit. In fact, reversing the usual order of things makes us just as happy and perhaps more productive.

To figure this out, a research team led by Ed O’Brien of the University of Chicago designed a series of experiments in which volunteers did something fun — play a creative music-based iPad game or get a free pedicure at a spa the researchers set up in their lab — and also something onerous, such as enduring a battery of grueling cognitive tests.

Some participants were told to have fun first. Others knuckled down straight away and were only rewarded with the fun activity after.

Who enjoyed themselves more?

Our intuition tells us that those whose minds were unclouded by upcoming tasks should have been more able to relax and enjoy their just rewards. And, in fact, that’s exactly what the study participants themselves predicted; most of them told the researchers that fun before work would be significantly less enjoyable than fun that was earned by first completing a task.

But when O’Brien’s team measured how much participants enjoyed their pedicures and other treats, they discovered our instincts are dead wrong.

Fun is just as much fun if you put off work to enjoy it.

“People have this strong intuition that the good stuff will be better if it comes after these difficult things,” O’Brien told the Wall Street Journal, summing up the findings. But “cashing in now feels just as good. What they’re missing is that they could have it any time and good stuff will be good, regardless.”

In fact, contrary to our more puritanical instincts that work must precede play, O’Brien even suggests that sometimes goofing off first is the wiser choice.

“If I first have fun, I’m now in a good mood, more relaxed; I have energy and work may seem easier,” he said.

These sorts of counter-intuitive findings overturn our basic assumptions about the world. But in a Harvard Business Review blog post laying out his research, O’Brien also wrote that his results have significant real world ramifications.

In the tech-saturated modern workplace, there is always more work to do — more emails to answer, more information to absorb. Waiting until all of it is somehow magically “done” is a surefire recipe for burnout.

Instead, O’Brien suggested in Harvard Business Review that dutiful worker bees rethink their attitude toward work and play in three key ways:

Question your assumptions about work before play

“Ask yourself why you’re hesitant to do something fun or to reward yourself,” O’Brien wrote in HBR. “If you find yourself thinking, ‘It’ll detract from my work,’ you might be right. Some leisure can undermine our ability to work afterward. Nobody is recommending having celebratory beers just before you run your 5k. But if you find yourself thinking, ‘It’ll ruin my fun, and the payoff will be better if I wait,’ you might be wrong.”

Visualize yourself having fun

“If you’re worried about taking time off before finishing a big project, you could list the many things you’ll be doing during some vacation to help you remember the fact that enjoyment is immersive. The experience likely won’t be spoiled by your being distracted,” O’Brien wrote.

Ease into amusement before the serious stuff

Not ready to ditch work right before a major crunch period? Then work up to a healthier attitude toward fun by starting small. “Go have some fun (perhaps a quick trip to the spa) with some work left undone. Pay attention to where your attention is in the moment and how work feels once you return to it. The most effective strategy for shedding our biases is to go through an experience ourselves,” O’Brien said.

Banning yourself from pleasure before you’ve cleared your plate at work isn’t being responsible, according to this latest science; it’s your brain playing tricks on you. Ignore the guilt long enough to start having fun, and this study suggests you really won’t regret it.

Now that he’s focusing on this balance, Dr. O’Brien thinks the boost he can gain from sometimes indulging himself can contribute to work success. “Doing work while you’re happy is just such a more productive way of working.”

 Sources: WSJChicago Tribune

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7 Ways to Start a Business (Without Quitting Your Day Job)

Whether you’re looking to escape the 9-to-5 grind or you just want to earn some quick money on the side, there are plenty of ways to turn your skills and interests into cold hard cash online.

Sure, making money online sounds like a daydream. The truth is, starting a business or online store of any kind is hard work, but countless people have already done it and chances are you can too.

We’re not about to tell sell you one simple life-changing trick or a dream of driving Lamborghinis in the Hollywood Hills. Instead, we’ve put together a collection of simple ideas that you can use to start a real business, without quitting your day job (unless you really want to).

Let’s get started!

1. Build a Dropshipping Empire

Think you need a warehouse full of inventory to run your own business? Think again!

Dropshipping is a great way to kickstart your very own business on a budget. You can hit the ground running by sourcing a pre-existing product from a supplier and having them take care of everything else, including packaging and fulfillment.

This process let’s you skip over a lot of obstacles that might be holding you back from starting your own business, especially finding out if there’s a market for your product without placing a huge order upfront.

Why Choose Dropshipping?

  • Your store doesn’t need to stock products in a physical location, meaning that your cashflow won’t get tied up in inventory.
  • Whenever a purchase is made, you place an order with a third party and they’ll handle the rest of the process for you. Since you don’t have to deal with things like tracking inventory or mailing packages, dropshipping takes care of a lot of potential headaches.
  • No warehouse means that you can run your business from anywhere.Whether it’s your living room or the cafe down the street, you decide where you want to work from.

2. Start Your Own Clothing Line

As long as you have some designs in mind and a little bit of time on your hands, you can get your own clothing company off the ground in less than a day.

Why Start a Clothing Line?

 

  • There’s nothing more satisfying than creating products that people use every day.
  • As soon as you build your Shopify store, you’ll be able to start selling instantly. Thanks to apps like Printify and Printful, the process of designing and delivering your own custom-made clothing has been streamlined and simplified.
  • Transform your creativity into something real and profitable. You’ll love the feeling of seeing your designs come to life.

3. Sell Your Art Online

An online store is a great way to sell your art and monetize your creativity. Whether you’re a painter, photographer, or musician, there are plenty of ways for you to turn your latest set of masterpieces into a stable revenue stream with a beautifully designed e-commerce website.

If painting or photography is your forte, you can sell your work as prints, canvases, and framed posters. This is a fantastic way to turn your art into something tangible that people can take home and make a part of their space.

Is music your thing? You can sell your beats, songs, samples, and more as digital downloads and grow your own online music empire.

Why Sell Your Art?

 

  • Be a part of people’s lives. Get your work into your customers’ homes and headphones.
  • Create a platform to showcase your work by setting up shop online.
  • As an artist, creating art isn’t just a hobby – it’s a way of life. This is your chance to turn your passion into a sustainable income stream and do what you really love for a living.

4. Become a Freelance Writer, Designer, or Developer

Writers, developers, and graphic designers are in high demand. As a freelancer, you’ll be able to put your talents to good use by helping people across the world with their projects (while making some quick money on the side, of course).

Freelancing doesn’t mean committing to month-long projects that eat away at your free time either, you can easily pick up bite-sized tasks that fit into your schedule.

Why Freelance?

 

  • When you freelance, you choose which projects you want to work on and set your own schedule and workplace.
  • Getting paid to do something you’re good at is a rewarding feeling, whether you’re looking to strike out on your own or you just to make some extra cash on weekends.
  • If you’re new to writing, designing, or developing, freelancing is an excellent way to build out your portfolio and get some real experience in a wide range of industries. Who knows – you might discover that you have a knack or passion for something that you never expected.

 

5. Teach an Online Course

Teaching an online course is a solid way to generate passive income. All you need to do is put together a video walkthrough explaining a subject that you’re familiar with and then host it on your own personal website.

Although it takes some effort up front, if you manage to design a popular high-value video tutorial series, you could be making money on a regular basis as people continue to enrol in your courses.

To start creating your first online course, brainstorm a topic that you know well enough to teach someone how to do from scratch. This can be literally anything – music production, social media marketing, web development – you name it.

Why Teach an Online Course?

  • With an online course, you can literally set it and forget it. Take an afternoon to build an online course and you could be reaping the benefits for weeks.
  • You already have the knowledge, you just need to share it. Focus on teaching something that you’re already an expert at and the rest will come naturally, whether it’s building iOS apps, creating monthly budgets, or running Facebook ad campaigns.
  • Teaching someone a new skill is its own reward. While there’s definitely money to be made in teaching online courses, helping other people is always a satisfying experience unto itself.

6. Flip Your Thrift Store Finds

If you love hitting up thrift stores and hunting down great deals, then opening up an online boutique to sell your secondhand treasures is a natural next step.

Your potential customers want to buy cool stuff, but they don’t want to dig through old soccer jerseys and braided belts to get their hands on that one amazing find. Take advantage of this by positioning yourself as a trustworthy curator who can go out and uncover those great pieces for them.

Why Sell Your Thrift Store Stuff?

  • Put your shopping addiction to work. Let’s face it, you’d be combing through thrift store racks anyway, so you might as well make some money while you do it.
  • The margins are huge. That $2.00 ball cap you found over the weekend? It’s now a $40.00 vintage vaporwave strapback.
  • You aren’t just selling products, you’re selling something unique. Nowhere else on the Web will people be able to find the collections that you’ve put together.

7. Publish Your Own Book

It’s okay to admit it: You’ve probably thought about publishing your own book someday. While seeing your name on a list of best sellers might seem like a pipe dream, it’s actually not that far out of reach.

It doesn’t matter if it’s a science fiction novel, a marketing guide, or a children’s picture book, there are now plenty of options for successfully self-publishing your own work.

Why Publish a Book?

 

  • Printing, storage, and delivery is taken care of thanks to services like Blurb and CreateSpace
  • What’s the point of writing if there’s no one to read it? Self-publishing is the quickest way to get your books into the hands of potential readers.
  • Creative writing is your passion and you deserve to be able to make money while doing something you enjoy.

 

 

This article is originally published on Shopify.

 

 

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5 Kesalahan Besar UMKM Selalu Lakukan & Cara Mengatasinya

UMKM cenderung selalu membuat kesalahan yang dapat memcelakai anggota tim dan bisnis mereka. Tentu, adalah hal yang tidak realistis untuk mengharapkan bisnis apapun dapat berjalan tanpa masalah. Namun, jika Anda dapat mempelajari kesalahan-kesalahan yang dilakukan oleh pebisnis dan profesional yang sudah mengalaminya, maka Anda dapat menghindari kebiasaan buruk yang dapat merugikan bisnis Anda.

Berikut adalah kesalahan-kesalahan yang acap kali dilakukan oleh bisnis UMKM dan bagaimana cara mengatasinya.

Mengotak-ngotakkan Pegawai

Anda telah mendengar semua generalisasi tentang hal ini: Generasi Milenial malas bekerja. Generasi Baby Boomer tidak inovatif. Semua generalisasi tersebut tidak hanya menyinggung pegawai Anda, namun juga akan membuat bisnis Anda kehilangan suasana tim kerja yang baik.

Hal ini akan menyebabkan konotasi negatif sejak awal pada bisnis Anda. Orang  dapat merasakan ketegangan yang ada saat mereka pertama kali masuk dan pemilik bisnis sudah menetapkan bagaimana etika kerja yang ada dan bagaimana mereka saling bekerja sama

Solusi: Setiap bisnis sudah seharusnya mempekerjakan pegawai sesuai dengan kemampuan mereka, daripada berasumsi menurut usia atau urutan generasi. Karena faktanya, Anda dapat membangun tim multi-generasi,  bisnis Anda dapat diuntungkan dari suasana dan kondisi kerja yang sangat beragam.

Berikan pegawai Anda kesempatan untuk menunjukkan dirinya. Setiap generasi pasti memiliki kekurangan dan kelebihannya masing-masing. Dan saat mereka semua bekerja sama adalah saat Anda mendapatkan hasil terbaik.

Memotong Harga untuk Bersaing

Saat mengalami kompetisi yang sengit, UMKM akan sangat tergoda untuk dengan mudahnya memotong harga produk atau jasa mereka agar lebih menarik konsumen. Namun, UMKM hanya akan mencederai bisnis mereka, karena perusahaan besar biasanya lebih memilih untuk kalah bersaing dan mempertahankan harga yang ada. Sehingga memotong harga sedemikian rupa tidak pernah menjadi solusi yang baik untuk UMKM.

Solusi: Daripada memotong harga habis-habisan, lebih baik Anda fokus pada menambah nilai pada produk atau jasa dengan banyak cara. Konsumen cenderung bersedia untuk membayar lebih untuk sesuatu yang menawarkan pengalaman baik. Jadi, kenali konsumen Anda dan cari tahu apa yang mereka inginkan dari sebuah pembelian.

Setiap pramuniaga akan mengatakan bahwa orang membeli sesuatu yang membuat mereka merasa baik. Anda harus mengajak berbicara satu persatu konsumen Anda dan menjadi kawan mereka untuk mengetahui apa yang mereka inginkan dan apa yang dapat mereka adaptasi dan sesuaikan dalam jentikan jari.

Terlalu Cepat Puas

Berhasil itu sangat menyenangkan. Namun itu bukan berarti Anda dapat segera puas setelah mencapai tujuan kecil bisnis Anda. Beberapa UMKM selalu jatuh pada lubang yang sama, setelah mereka mencapai keberhasilan yang samar. Ini dapat menuntun bisnis Anda jatuh jauh ke belakang dari kompetisi dan perlahan-lahab menjadi tidak relevan.

Solusi: Selalu ingat motivasi yang Anda miliki saat Anda baru saja memulai bisnis. Dan saat Anda mengandalkan para manajer dan anggota tim bisnis untuk membantu operasional keseharian bisnis, Anda harus selalu tetap perhatikan arah tujuan dari bisnis Anda.

Anda harus selalu merasa lapar dan menyimpan rasa lapar yang telah membawa bisnis Anda ke posisinya sekarang. Setiap pengusaha pasti merasakannya. Hal inilah yang membuat mereka memulai bisnis UMKM-nya. Namun, seiring bisnis yang bertambah besar dan besar, UMKM cenderung kehilangan pendekatan personalnya. Padahal mereka perlu memiliki inspirasi dari apa yang ada di balik pergerakan bisnis.

Menangani Isu Performa Pegawai dengan Cara yang Sama

Seiring tim Anda berkembang, Anda mungkin akan membuat bagian kepegawaian untuk menangani perekrutan dan hal kepegawaian lainnya. Namun, Anda harus berhati-hati untuk tidak terjebak dalam menangani semua isu performa kerja dengan cara yang sama. Ini justru akan membuat pegawai merasa lebih buruk dan berpotensi mengalami isu-isu lainnya yang akan berdampak pada performa kerja mereka.

Solusi: Daripada menyelesaikan semua permasalahan kepada bidang kepegawaian/personalia, Anda lebih baik berbicara dengan pemimpin tim yang mengalami masalah tersebut secara langsung. Hal ini tidak perlu berupa pembicaran kedisiplinan. Anda cukup mengajak para manajer dan pemimpin tim untuk bercerita dan tanya apabila mereka membutuhkan sesuatu. Menunjukkan dukungan emosional dan motivasional terkadang dapat lebih membantu daripada formulir kedisiplinan/surat peringatan.

Mengikuti Saran yang Umum

Ini bukan berarti bahwa Anda dilarang mengikuti saran bisnis apapun. Namun, banyak saran-saran bisnis di luar sana yang belum tentu cocok untuk diterapkan pada bisnis Anda. Dan mengikuti saran-saran umum tersebut dapat membawa Anda kepada kesalahan-kesalahan.

Solusi: Jika Anda mendengar atau membaca suatau saran atau rencana bisnis yang sepertinya tidak cocok untuk bisnis Anda, maka Anda tidak perlu mengikutinya. Ikutilah insting Anda atau carilah saran ahli dari profesional yang dapat memberikan Anda saran sesuai dengan kondisi bisnis UMKM Anda.

Setiap situasi adalah berbeda. UMKM dan perusahaan besar semua memiliki karakternya masing-masing dan harus melakukan yang terbaik untuk bisnis mereka. Dan keberhasilan utama dari seorang konsultan adalah mencari cara untuk meningkatkan setiap bisnis kliennya.

Artikel ini diterjemahkan oleh tim FMB Consultant dan dikutip dari Small Biz Trends.

 

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Hal yang Boleh dan Jangan dilakukan dalam Content Marketing untuk UMKM

Jika Anda sering memperhatikan strategi digital marketing sejak memulai bisnis Anda, tentu Anda tahu jika content marketing adalah kunci untuk meningkatkan traffic pada situs web Anda. Jika Anda telah mengembangkan produk-produk baru dan ingin menyuarakan rencana bisnis Anda, yang perlu dilakukan hanyalah membuat bisnis Anda dikenal melalui konten yang menarik. Konsep konten yang menciptakan dan berbagi sesuatu bernilai, relevan dan konsisten untuk target khalayak Anda sangatlah penting untuk meningkatkan penjualan baik dalam waktu cepat atau jangka panjang.

Bagaimanapun, sebagai bisnis UMKM ataupun startup, kemungkinan yang ada adalah belum terkumpulnya banyak prestasi dan cenderung membuat kesalahan yang sama seperti bisnis-bisnis lainnya yang serupa. Untuk alasan itu, penting untuk Anda memperhatikan apa yang ditemukan oleh industri bisnis Anda sebelum Anda terjun ke dalam pasar bisnis yang ada.

Content Marketing

Temukan target khalayak Anda

Setiap konten tidak selalu memiliki kekuatan untuk melibatkan semua konsumen. Sama halnya dengan kebanyakan produk tidak didesain untuk selalu cocok dengan semua orang. Sebagai contoh, Anda tidak mungkin mencoba menjual lemari es kepada remaja berusia 15 tahun. Karenanya, Anda perlu mencari dan mendefinisikan target khalayak bisnis Anda dan membuat konten yang relevan terhadapnya.

Jangan Terlalu Agresif

Sebuah blog perusahaan yang bagus akan mengajak khalayak untuk membuat keputusan pembelian, sementara mereka mengingat bahwa tidak ada seorangpun yang suka untuk dipaksa melakukan sesuatu. Sebuah blog yang asertif (tegas, mengontrol) dan terlalu promosional hanya akan membuat konsumen Anda lari. Konten promosi yang multifungsi memang dianjurkan untuk dibuat, namun cobalah untuk lebih mengarahkan konten pada sisi mengedukasi dan menghibur konsumen daripada hanya promosi.

Bertemanlah dengan Konsumen

Anda tidak akan pernah tahu sebaik dan sejauh apa strategi konten Anda sukses hingga Anda menerima ulasan dari para konsumen. Jangan beranggapan ulasan tersebut akan datang dengan sendirinya; Anda perlu cari tahu. Buatlah survei, tanyakan keterlibatan media sosial, dan mulailah percakapan untuk menentukan arah diskusi para konsumen yang dapat membantu konten Anda ke depannya.

Anda mungkin sudah pernah diberitahu bahwa kunci agar tidak tertinggal oleh saingan adalah untuk mengikuti media sosial mereka dan rajin memperhatikan kampanye marketing yang dilakukan. Hal ini sangat membantu untuk mengumpulkan informasi, namun juga dapat mencekik Anda. Mengalahkan saingan Anda memerlukan kemunculan ide-ide baru dan taktik yang dapat menarik khalayak kepada bisnis Anda. Mengikuti dan meniru strategi bisnis lain terlalu dekat akan membuat bisnis Anda tidak otentik dan sulit dikenal.

Gunakan Desain yang Profesional

Blog dan situs web Anda tentu harus didesain dengan profesional, baik untuk tampilan layar komputer maupun ponsel. Tujuan utama dari strategi content marketing adalah untuk membuat khalayak mengunjungi situs web Anda, melakukan pembelian atau sering membaca konten. Jika tampilannya tidak terlihat baik dan profesional, akan sulit untuk Anda membuat khalayak berlama-lama di situs web Anda.

Jangan Mencuri atau Menduplikasi Konten

Plagiarisme adalah pelanggaran yang serius dalam dunia content marketing, suatu pelanggaran yang akan menodai brand bisnis Anda. Terlebih lagi, jauhi duplikasi konten, hal ini terjadi bila Anda memperkerjakan penulis dari pabrik konten. Duplikasi/mensontek konten tidak hanya membuat brand Anda terlihat buruk, namun juga berpengaruh buruk pada urutan Anda pada algoritma Google SEO.

Fokuslah pada Branding

Jika seseorang membaca konten Anda dan cukup menyukainya untuk terus membagikannya berkali-kali, maka Anda dapat berharap bahwa brand Anda adalah unik dan menonjol untuk mereka mengasosiasikan nama merek Anda dengan betapa baiknya konten yang ada. Penyebaran luas sebuah konten yang efektif adalah salah satu metode untuk membangun brand awareness. 

Jangan Terlalu Fokus pada Diri Sendiri

Meskipun Anda ingin membangun nama brand Anda, jangan terlalu fokus kepada diri sendiri. Pembaca menyukai media tempat mereka terlibat untuk lebih fokus pada edukasi dan menghibur, dan konten yang selalu bercerita tentang brand Anda hanya akan membuat mereka menjauh. Terlepas dari hal tersebut, banyak jenis media sosial yang mulai mempinalti postingan promosi.

Pada akhirnya, trik untuk menguasai content marketing adalah seputar mencari keseimbangan. Content marketing memang bukanlah medium yang mudah, namun tidak akan menjadi sulit bila sudah melalui riset dan trial and error. Ini adalah jalan yang semua perusahaan besar telah lalui, dan lebih cepat Anda memulai, lebih cepat pula bisnis Anda mencapai urutan teratas.

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5 tips for brilliant bookkeeping

If it’s your goal to grow a thriving business, it’s vital to have a safe pair of hands handling the accounts. Inaccurate bookkeeping can harm your business and can even result in severe penalties – but having strong financial statements can save you in many different ways.

One interesting thing about being an entrepreneur is that you like to look ahead. You tend always to look for the new opportunity, for the next challenge, for tomorrow’s customers. Mostly, it’s a great characteristic to have. However, it does mean that few entrepreneurs relish breaking their stride to deal with a pile of paperwork.

In footballing parlance, entrepreneurs would be the attacking players; the strikers and wingers. But it’s no good being able to score goals if you also keep conceding them, which is why every good attacking team also needs a strong defence and a great goalie. And in the business world, your goalkeeper is your bookkeeper.

The bookkeeper’s job is to keep rigorous accounts of all financial transactions – everything the business sells, buys, owes and is owed. This is vital, and not just because you need accurate annual financial statements. Good bookkeeping can also help with the more exciting, forward-planning side of things – because knowing the past makes it easier to predict the future.

Here are some of the key things a good bookkeeper should do.

  1. Keep your business and personal finances apart

If you’re a sole trader you are not legally obliged to have a separate business bank account – but you should have one nevertheless. Otherwise your books will soon be a nightmare to maintain, unless you record every penny of personal spending too.

  1. Keep clear and separate records

Bookkeeping typically requires at least three ‘books’ (i.e. financial records): the cash book, sales invoices, and purchase invoices.Your cash book records everything passing in and out of the business’s bank account. This record of cash flow makes it an invaluable planning tool, as you can use it to underpin forecasts.

Your sales invoice file keeps a record of all your sales. Keep unpaid invoices together in a separate section.

Your purchase invoice file should record all purchases chronologically, along with the payment method.

  1. Control your credit

A full sales ledger is a beautiful thing, but if your customers haven’t paid yet, that beauty is only skin-deep. Set strict deadlines for your customers to pay their bills to you, and consider blacklisting repeat offenders if you think they are taking advantage. Chase every late payment, as each is essentially an interest-free loan. Without rigorous credit control, a small business can quickly develop a cash-flow crisis.

  1. Track expenses

Business expenses can be claimed against tax, so tracking them is essential for cutting overheard and maintaining healthy cash flow. Use a business credit card where possible (as this itself provides a basic accounting system) and keep careful records of all other expenses, categorising them by business activity.

Categorisation of expenses can prove especially important if your business happens to be audited. Numbers on tax returns are frequently estimates  so it really helps to be able to provide supporting evidence for these.

  1. Plan ahead

One of the best reasons to keep track of where you’ve been is that it helps you work out where you’re going. Looking at the past year’s books, you can usually spot the times when a bit more forward planning would have saved you money and stress.Identify the major expenses of the year ahead and fix them in your business plan. Anticipate likely business costs (e.g. insurance premiums or IT upgrades) but always give priority to your tax obligations – you won’t be able to delay these. There may be times when your business seems awash with cash, and you may be tempted to take out more than usual – having a full roadmap of future expenses will warn you to be careful.

Bookkeeping may not sound like the most glamorous role in the business, but ultimately every other role depends upon it. Just as every goal saved is worth a goal scored, every pound saved through diligent book-keeping is as good as a pound earned. Best of all, having a safe pair of hands behind you to take care of the books gives you, as business owner, the freedom and confidence to lead from the front. An accountant can take care of your bookkeeping as well as providing a wide range of other valuable services for your business.

If you are looking for one locally, FMB Consultant offer essential bookkeeping services to ensure steady business operations. With a team of professionals and experienced accounting, allow us to manage your regular administration and bookkeeping needs, get you more time to focus on growing your business. For small talk or discussion please contact:

Managing Partner,
Ivan Liyanto
ivan@fmbconsultant.com
+62 899 6777 879

Client Management,
admin@fmbconsultant.com

Follow us on FMB Consultant official social media pages:

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Article Source: Unbiased UK

 

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Building client relation helps in building a startup

For any business to sustain, money inflow plays the most integral part. And in any business the main source of money are clients. In short, your clients are your business. Building client relation is equal to building your company.

Here are some tips which would be a shot in the arm for people out there who struggle to redirect the money from their clients’ pockets to theirs. And do understand that this is a very common issue in the business gamut.

Treat the clients like the way you want to get treated

This is the most simple way to earn the trust of a client, but the most forgotten lesson too. While doing business, always think like your clients. Just put yourselves on their shoes and think whether they like or not what you are going to do or what you are going to say. It’s a kind of self rehearsal before conveying anything to the client. This one practice can itself solve most of the problems which may arise between you and your clients. By doing so, you will be able to provide the client the same amount of respect and service which you would want if you are in their position. This helps in building client relation without affecting your growth.

Be honest while building client relation

The clients must be having a huge expectation from you. Most of them will be assuming that if they provide information the size of a brick, you will be able to build a house with it. So if they are asking to do something which are way ahead of your capabilities, be honest with them. Just convey to them that you are not qualified right now to do that. But don’t stop there. Ask them for time which you need to get qualified for that particular project. After all it’s your business. So it is your responsibility to not lose your client.

And remember, don’t say yes to something which you are not capable of on fear of losing your client. If such a thing happens, it will become a huge problem for your business in the future and eventually it ends up losing your client, which is your worst nightmare. So be honest with them. Saying NO is really difficult but one that helps in building client relation that is strong.

Know your clients and their needs

First of all, keep in mind that your customers are not money vending machines. If someone is approaching you, understand that they need something from you or they have a problem which they believe you can provide the solution. Sometimes you have to sit with them for hours regarding the project work. Maybe they won’t be having a clear idea of what they want. Either you can just implement a solution based on what your clients say and get paid OR you can suggest your own ideas, help improve their business, get paid and most importantly earn their trust. Off work chats are also advisable as it will help you to know your clients better and by that way you can strengthen the relation with them.

Treat each one of your client the same

You may be having different types of clients in your business. Some may be an established firm and others may be running local business. As a service provider it is your responsibility to treat each and everyone the same. Give the same amount of service and respect to each client because you never know, from which one of them you are going to get continuous business or which of your clients are going to refer you to others. Just because someone is running local business, don’t think you can treat them secondary. Just remember today’s small firms are tomorrow’s multi-national corporations. So if you are with them, it means more business and growth for your firm too.

Provide excellent quality of work and support

I think we don’t need much introduction to this part. However good your relationship with the customer is, they will surely leave your service if your work quality is bad. Remember they are not here to fuel you in your growth. They are here to get their work done in a good and affordable way. Try to give suggestions and good add ons for their project. This will in turn increase your value in front of your clients. Most clients welcome an enhancement which you suggest, if they understand it is good for their project.

Keep a buffer time

Most part of the revenue from a project comes after the completion of the work. It is not advisable to ask the client for a full payment all of a sudden. Remind them that this much amount is due from their side. If they ask for some time, which you can afford, allow them that much time plus a little more if you are okay with it. This practice also helps in building client relation as they welcome this gesture because they believe we also understands their problems and are doing what we can.

Source: Neovibe

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How to Adapt Your Risk Management Strategy for the Cloud

Security has always been about accepting and managing risk. It’s not about becoming the most secure company; its goal is to protect against likely threats to your unique organization. But how do you know when a new risk crops up? And how can you stay on top of this in a rapidly changing cloud environment with more endpoints to monitor?

Fortunately, the cloud doesn’t just introduce new risks. It also offers new opportunities for successful risk management. And while managing risk in the cloud may seem overwhelming, it can actually become a lot more streamlined if you do it right. In this post, we’ll explain how risk management is different in the cloud and how you can adapt with a few simple shifts to your current approach.

Why Risk Management is Different in the Cloud

Just as you can’t apply all your on-premise security techniques to a cloud environment, risk management, too, has some nuances. The same guiding principles remain, but how it’s done will change.

First, it’s important to know what the shared responsibility model in the cloud is, if you don’t already. This is a topic we talk about at length because it’s very important to understand it accurately from a risk management perspective. Whether you’re running on Amazon Web Services, Microsoft Azure, or Google Cloud Platform, there are certain aspects of security (and risk) that the cloud provider will handle for you. As we explain in Assessing the State of the Shared Responsibility Model, your cloud provider is responsible for securing and mitigating risk to the cloud infrastructure. But they don’t handle everything. You are responsible for anything you do in the cloud — managing users, patching vulnerable servers, etc.

Awareness is key when it comes to risk management, so knowing exactly what you’re responsible for (users, files, applications, configurations, etc.) is key to mitigating risk in the cloud. From there, there are four ways to increase visibility in the cloud so you can appropriately manage risk.

1. Baseline Your Risk

You can’t know how secure you are or how much more secure you need to be without first knowing where you stand today. Baselines help you manage risks intelligently because they give you a reading on where you are so you can develop a roadmap going forward.

Auditing your configurations can be a good way to get started. This will show you what configuration choices are mitigating the most risk and which ones have opened you up to elevated risk. Using a tool, you can view a risk score based on adherence to best practices including CIS and AWS benchmarks along with a link that takes you to directions for remediation. From there you can regularly schedule audits to run automatically to ensure that your production environment is in the most secure operational state.

In the cloud, where changes to applications, infrastructure, and services occur rapidly, a configuration audit can give you continuous insight and control to ensure that proper security settings have been selected and enabled.

(Note: For highlights from a recent Threat Stack survey, see Threat Stack Study Exposes Critical Security Misconfigurations at the bottom of this article.)

2. Centralize Workflows

The more disparate your teams and workflows are in the cloud, the harder it will be to gain visibility and manage risk. In an ideal world, you would know all of the tools, servers, users, and applications running in your cloud environment and what they are doing at any given moment. Otherwise, you’ll quickly find yourself hopping from tool to tool and system to system trying to watch for suspicious activity, patch related issues, and respond to incidents.

So the first step is to try to centralize your tools and workflows as much as you can. Whether it’s consolidating point solutions so you have fewer tools to manage, or integrating them so they work more closely together and can be easily managed, this will help you become more aware of what’s going on. And if you can begin to orchestrate workflows between these tools, that can also speed up your ability to catch issues and react to them.

3. Make Operations a Part of the Solution

Many operations teams today operate under continuous development and continuous integration methodologies. This means that at any given moment, new servers are being spun up, applications launched, and features released. Traditionally, this has posed quite a security challenge, but it doesn’t have to. In fact, operations can be part of the solution. Sitting at the helm of your IT infrastructure, your operations organization can play a critical role in managing and mitigating risk by embracing security best practices.

Implementing security monitoring at the host level, for example, allows your operations team to run at the same fast pace they always have, with the added assurance that nothing goes out without first being checked for vulnerabilities and continuously monitored for threats and attacks. With tighter integrations between security and ops and no additional overhead, that makes managing risk much easier — even at the speed of cloud.

4. Real-Time Detection

Perhaps the most important aspect of managing risk in the cloud is being able to detect real threats in real time. The moment an intruder tries to make their way in or steal credentials, you should be in-the-know. Otherwise, you really can’t say you’re managing risk, can you?

Unfortunately today, it’s not a matter of if, but when, you’ll experience some form of security attack, so having eyes on every edge and corner of your cloud infrastructure, and being alerted the moment anomalous activity is detected, keeps you informed and able to take proactive action.

5. Automate, Automate, Automate!

To pull the previous four tips together, you should be leveraging automation. Automation helps you do more, and this is especially wise at a time when more endpoints need to be monitored, rapid changes are occurring, and you need to gain control. Automate auditing your configurations. Automate your workflows. Automate your SecOps (or whatever you choose to call it). And automate detection and alerting. In the cloud, this is really the only way to scale, both from a security and risk management perspective.

A Final Thought . . .

A great thing about the cloud is that it offers up a fresh opportunity for taking a new approach when you’re defending your organization from attack. While it does require that you change your former approach, so long as you’re automating what you can and leveraging the right tools for the job, you’ll gain even more visibility and control than you had previously.
This article is originally posted and written by Christian Lappin on Business2Community.

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