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Top 5 tips for effective NDA (Non-Disclosure Agreement):

 

  1. Consider the governing law. Consult legal counsel in the appropriate jurisdiction and understand the governing law before the contract execution. Although there may be common elements in trade secret law between jurisdictions, requirements may differ, for instance, in the degree of specificity, reasonableness, and even in formalities. Remember that although there may be common elements, the law governing trade secrets is not universally consistent.
  2. State who owns the information. Ownership during and after the term of the contract has to set clearly. Specify the steps that contracting parties must take to return and destroy the confidential information upon contract expiry or termination and set out the required timeframe for each step.
  3. Define what information is confidential and how to use it. Personal information should be identifiable, avoid overbreadth and uncertainty. Remember that confidential information in all its forms includes the definition, including oral and written depictions. The allowable uses of the trade secret should be well-defined and specific. The information shared should be limited to the information that is necessary to fulfill the stated purpose. This last point is essential operationally, even when operating under an executed NDA.
  4. Set out the operational requirements that will protect the information. Consider specifying what minimum conditions are adequate to protect the confidential information, including policy, environmental/physical, and technological controls. In this regard, we recommend setting out who may have access to the information and for what purpose. Concerning technical rules, stating the minimum security and computer system requirements is also helpful. Operationally and legally, including the term (how long the parties are obligated to keep the “secret”) is essential. In many jurisdictions, this can be perpetual for as long the information is “confidential information.” Ensuring it is clear what happens to the information on termination is also essential (e.g., returned or destroyed). Further, including an audit clause will be an exercise to verify that the specified measures are actually in place, a notification clause requiring prompt notification if a party becomes aware of any breach, and a remedy clause in case of an infringement of good practices.
  5. Context is key. If judicial enforcement becomes necessary, providing context will assist the court in discovering and giving effect to the parties’ true intention. Context can set out why the parties agree and form the basis for showing consideration (quid pro quo) necessary to enforce any agreement. It does not have to be extensive and can even consist of a single sentence. Providing context can: (i) help define what information is confidential and provide support as to why it may be valuable to the disclosing party, (ii) confirm that the parties intended the information to be kept confidential; and (iii) clarify the purpose for which the helpful information so that any use outside the context or purpose is considered “misuse.” Even if one uses a base NDA template, we would recommend reviewing and updating it to provide the context of sufficient specificity. For instance, “the parties are entering this agreement to discuss a potential business relationship” may not be as helpful to a court as “the parties are entering into this agreement to discuss a potential mutually beneficial collaboration to commercialize product x.”

A good NDA is tailoring to the specific information, parties, and context. Consulting a legal professional can help ensure that all of the necessary elements are firmly in place and help protect the company’s jewels.


FMB & Partners Law Firm assists clients with various legal issues that arise in operating business daily, including providing legal advice, due diligence, and creating legal documentation. Contact us for e-commerce and technology company legal service and other legal services at admin@fmbpartner.com or click here to contact our Business Whatsapp (Admin FMB Partner Law Firm +62 815-1910-7778)

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7 Tips Adaptasi Usaha saat Pandemi

Ketika bisnis kembali dibuka setelah PSBB pandemi Covid-19, saatnya lakukan adaptasi kebutuhan baru pelanggan. Untuk memanfaatkan waktu ini sebaik mungkin, kita mungkin perlu mengubah metode pemasaran atau investasi bisnis. Para pebisnis dari komunitas UMKM memiliki beberapa kiat untuk menavigasi perubahan ini. Baca terus untuk ulasan selengkapnya:

Kenali cara menangani kejenuhan karena Covid-19

Banyak pelanggan yang sudah mulai bosan mendengar bagaimana tanggapan perusahaan, pebisnis atau brand terhadap Covid-19. Jadi, ketika bisnis kembali dibuka oleh pemerintah, Anda perlu mencari cara untuk menyesuaikan bisnis Anda dengan kenyataan tanpa membuat kejenuhan bertambah.

Contoh yang dapat dilihat adalah bagaimana KFC berkontribusi pada kepatuhan protokol Normal Baru dalam menyambut kembalinya bisnis mereka.

Tingkatkan promosi/iklan saat krisis

Meskipun traffic maupun interest pelanggan meningkat pada strategi promosi bisnis yang sudah Anda lakukan sekarang, krisis ekonomi akan pandemik kemungkinan akan berlanjut bahkan jauh setelah bisnis Anda dibuka kembali.  Hal ini menyebabkan beberapa bisnis untuk mengurangi anggaran promosi/iklan mereka untuk menjaga kesehatan arus kas perusahaan agar berhasil melewati krisis ini. Terutama media cetak seperti koran dan majalah yang dapat dilihat dari sangat berkurangnya jumlah iklan yang muncul hingga tutupnya media tersebut.

Namun berlainan dengan hal tersebut, saat ini adalah saat yang tepat untuk meningkatkan investasi bisnis Anda. Bagi pebisnis dan pelaku usaha, iklan adalah jenis investasi berharga yang cermat, bisa dengan cara promosi atau pasang iklan di media yang tepat. Yaitu iklan pada media daring; iklan digital atau online yang dapat dilihat mengalami peningkatan selama krisis ini.

Jenis-jenis iklan online/digital ada beragam, di antaranya ada iklan banner (iklan dengan ilustrasi gambar dan sedikit tulisan) dengan berbagai ukuran dan banyak pilihan posisi iklan, yang mana biasanya ketika pembaca klik iklan banner tersebut akan diarahkan ke website perusahaan atau ke artikel media online, untuk mengetahui lebih jelas tentang apa pesan atau informasi yang ingin disampaikan.

Selain itu juga ada iklan jenis content marketing berupa advertorial, yang mana bisa dikemas secara soft selling maupun hard selling. Jika perusahaan Anda sudah berinvestasi dengan pasang iklan di media online, berarti Anda sudah berada di jalur yang tepat.

Jalankan bisnis Anda lebih efisien dari sebelumnya

Banyak bisnis kehilangan pendapatan dalam beberapa bulan terakhir, sehingga penyesuaian sangat diperlukan saat Anda bersiap meningkatkan operasional bisnis agar dapat buka kembali. Misalnya, meningkatkan efisiensi bisnis dengan bantuan teknologi seperti sistem operasi untuk keuangan dan manajemen bisnis Anda.

Buatlah acara virtual yang sukses

Bahkan dengan banyaknya bisnis yang telah dibuka Kembali, masih aka nada acara berskala besar yang perlu ditunda di masa mendatang. Ini berarti Anda perlu merencanakan kembali bagaimana acara Anda akan dilakukan pada masa sekarang. Hal ini dapat dilakukan dengan menyelenggarakan berbagai acara virtual atau online. Webinar, seminar online, konser virtual maupun campaign kolaborasi online sudah dilakukan oleh banyak brand, baik yang dikelola sendiri maupun bekerjasama dengan mitra.

Cek bagaimana bisnis lain menangani krisis

Ada banyak hal yang perlu dipelajari dalam menavigasi waktu yang tidak pasti ini bagi bisnis dan industri lainnya. Seperti gencar melakukan promosi digital, melakukan program edukasi, maupun kolaborasi.

Membentuk dana darurat

Jika pandemic belum menunjukkan pentingnya menjaga cadangan dana darurat, maka tidak ada yang bisa Anda lakukan. Jika ditanya mengenai ukuran dana darurat yang sesuai, saran umum adalah untuk memiliki dana setidaknya 3-6 bulan biaya operasional dasar sebagai dana darurat. Ini dapat mencakup biaya seperti sewa, utilitas, transportasi dan asuransi.Konsep dana darurat ini sangat penting baik untuk pebisnis maupun perorangan.

Perbaiki konten Brand Anda

Covid-19 telah mengubah hampir segalanya bagi pelanggan. Jadi, jika konten Anda yang dulu sudah tidak berlaku pada situasi saat ini, maka Anda tidak lagi relevan dalam melayani pelanggan maupun melakukan bisnis Anda. Konten atau isi pesan brand yang bersifat berkaitan dan konsisten dapat menarik dan mempertahankan pelanggan atau audiens yang sudah ditetapkan sebagai target pasar bisnis Anda.

Jika Anda memiliki saran bisnis untuk UMKM dan lainnya, silakan kirim tips Anda ke Komunitas FMB Group: sosmedfmb@gmail.com

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How to wrap your business up with a nice little bow for year-end

Ah, the end of the year. It’s time for holiday promotions, boosted sales (hopefully), and year-end preparations. If you don’t prepare for the end of the year and follow a checklist, you’ll probably find yourself burning the candle at both ends.

Coming from an experienced business owner, it’s never too early to start preparing for the year-end. Get a jump start on your year-end checklist and avoid stress by learning how to wrap up your business.

1. Complete End-Of-The-Year Reviews

The end of the year is a great time to review how well your team worked together. But, how can you see that? Cue performance review time.

Year-end is one of the best times of the year to hold performance reviews. You can discuss employees’ accomplishments from the year as well as goals they hope to reach in the new year. Not to mention, performance evaluations give you the opportunity to find out how your employees are feeling. Listen to your employees’ concerns and let them know their opinions matter.

2. Update Your Payroll Records

If you want to start on the right foot in the new year, you need to have all of your employee information organized. So, what does this mean for your business, you ask? Well, this means you need to get your payroll records in order before the year-end.

As an employer, it’s your duty to make sure everything is straight with your payroll records before tax time rolls around. Otherwise, it could cause a plethora of payroll problems for both you and your employees.

You can use payroll software to simplify the process and take the load off of your shoulders. If you opt to handle payroll yourself, be sure to handle tasks like:

  • Verifying employee wages, benefits, and deductions
  • Checking employment tax rates (they tend to change annually)
  • Making sure you recorded all paychecks
  • Recording year-end bonuses and payments.

The sooner you start, the better. When the new year starts, you’ll have even more on your plate, so it’s best that you get a head start on the end-of-the-year payroll process.

3. Tidy Up Your Accounting Books

If you want your accounting books to be in tip-top shape for the new year, take some time to organize your books and business receipts.

Keeping your books nice and tidy is an essential part of staying up-to-date for income tax season. And let’s face it, no business owner wants to be scrambling at the last minute (or maybe that’s just me).

Here are just a few of the things you should be doing at year-end to get your books in order:

  • Gather financial statements
  • Count and cross-check inventory
  • Organize business receipts
  • Reconcile bank accounts

To simplify your year-end accounting process even further, you can organize from the get-go (aka stay organized the entire year) or use accounting software to track financial information.

4. Review Your Business and Marketing Plans

Remember those goals you set at the end of last year in your business and marketing plans (and hopefully looked at throughout the year)? It’s time to revisit those goals you set and see where you stand.

Take a look at your business and marketing plans and review your year. Did you meet the goals you listed in your plans? Or, did you fall short somewhere?

If you didn’t reach your goals, use the end of the year to rethink your strategies and start fresh. Update your plans if you’ve had major changes to your business throughout the course of the year.

Remember, nobody’s perfect. Chances are, you’re going to have a few goals you didn’t reach. And that’s OK! Find out why you didn’t reach certain goals during the year and make it your mission to check it off your list in the new year.

5. Set Goals For The New Year

If you want to grow your business during the new year, you need to have a plan and set reachable business goals.

When the year starts to come to a close, set aside time to think about what goals you want to reach in the upcoming year. Some goals your small business might have for the new year include:

  • Opening a second business location
  • Making X sales in the first quarter
  • Hiring additional employees
  • Expanding your offerings

Your goals can be large (e.g., remodeling your store) or small (e.g., cleaning out your filing cabinet). When thinking about your goals, just make sure they’re attainable. Don’t set goals that you clearly can’t reach within the next year.

Based on your goals, build an action plan and timeline. Your action plan will help you stay on track and give you a timeline to complete said goals.

6. Do A Little Relaxing

Last but not least, don’t forget to cut yourself some slack at year-end. You’re a busy business owner, but that doesn’t mean you have to work your butt off 24/7.

According to one source, a whopping 70% of small business owners do not see a holiday as a vacation from work. Trust me when I say this is one statistic you do not want to fall into.

The best gift you can give yourself (and your family and friends) is your presence. So, attend that holiday party. Bake those cookies with your kids. Hang out with your loved ones. Do whatever you need to do to kick back, relax, and spend some quality time with the people you care about the most.

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How should your business approach the Ramadan?

Cultural nuance and understanding can provide an opportunity to stand apart in the mobile app industry.

Establishing a mobile presence has become an integral factor for business success in today’s dynamic market. Globally, apps account for over 80 percent of mobile time and with app downloads predicted to grow to well over 250 billion downloads by 2022, it is clear to see where the opportunity lies for marketers to grow and consolidate their user base, particularly in Southeast Asia where 350 million internet users spend more time on mobile than any other market.

To succeed, businesses and independent app developers should go beyond just launching an app and increasing downloads. They need to own its entire life cycle — including user engagement and retention.

One important aspect of engagement is to seize the opportunities that come once in a year. The festive month of Ramadan, in this sense, is perhaps the ticket to making your app stand out in a crowded marketplace.

Nearly 250 million people will be celebrating Ramadan across Indonesia, Malaysia, and Singapore. The potential impact of Ramadan on businesses is, therefore, undeniable.

As we know, consumers and businesses alike are influenced by their surroundings and habits. It’s no surprise that just like Thanksgiving and Black Friday in the United States, or Boxing Day in England, Ramadan makes a serious impact on Southeast Asian businesses.

Over the past decade, this sacred time of fasting and prayer has called for a shift in the digital realm. Users are increasingly turning to their phones for shopping, information or diversion, profoundly impacting how app marketers are approaching their mobile strategies and campaigns around this festive season.

Ramadan this year, will start on the evening of Sunday, 6 May and end on the evening of Tuesday, 5 June. This leaves businesses with a very short window to further plan their marketing activities for this period.

Here are the top three key pointers to ensure that mobile-first businesses reach the right audience with the right messaging this Ramadan season.

  1. Benefiting from the 13th Month Salary Allowance

Businesses should consider allocating more of their Ramadan campaign budget spend to Indonesia, as the largest economy in Southeast Asia has been a top performer over the past few years. Besides the country’s strong economic growth in 2018, smartphone penetration has been steadily on the rise, growing from 24 percent in 2017 to 26 percent in 2018.

The most significant opportunity for businesses comes from a steady increase in the purchasing power of their users in Indonesia during this period.

“Tunjangan Hari Raya” (THR) translated to “Religious Holiday Allowance” is commonly known as the 13th salary, and is usually given two weeks before Eid. This additional “month’s salary” provides app users with the additional boost in buying power, which can in many cases translate into more in-app purchases.

While current data shows that Ramadan observers tend to spend this disposable income on new clothes, gadgets grooming and gifting, perhaps there’s more than can be done outside the typical habits.

With so many transactions taking place over this festive period, marketers who get their messaging right will be able to capitalise on this massive opportunity and direct shoppers and browsers alike to their app.

  1. The Right Message at the Right Time of the Day

To campaign more effectively during Ramadan, businesses should take the opportunity to secure a better understanding of the holiday itself. Appreciating the nuances and traditions of different observances can make all the difference.

Whether it’s rising for pre-dawn Sahur, fasting through the lunch hours or winding down after Buka Puasa (breaking the fast), marketers can learn the times of day in which they should avoid pushing alerts for offers and discounts to their audiences, and which other times would boost app opens and revenues.

A recent report from AppsFlyer indicates that for most app categories, the hours between 3 am to 6 am before Sahur are when festival observers tend to be most active online and make the most app purchases. Other peak periods include lunch hours and evenings, after Buka Puasa.

On the other hand, after observers leave work from 4 pm to 8 pm, apps register fewer opens and purchases, compared to other periods in the year. During these hours, in fact, many consumers are commuting in traffic or preparing for Buka Puasa.

  1. Localisation is More Than Just Translation

Localisation does not only refer to the local user interface but also covers marketing content. Advertisements and articles created in one geography can be interpreted differently in another.

Indonesia and Malaysia have many regional dialects and languages, but more importantly, each country has a unique culture that should be respected and reflected in any marketing strategy. Businesses should then ensure that they take into account the cultural differences at the social, organisational, and individual levels.

For instance, Mudik is the tradition of returning home to celebrate with family and is observed across Indonesia, Malaysia, and Singapore. It is also commonly known as ‘Pulang Kampung’ in Indonesia and ‘Balik Kampung’ in Malaysia and Singapore.

This period sees a substantial rise in travel spending on flight and train tickets, car rentals, and accommodation. Mudik presents an opportunity for marketers to personalise their messages based on their customer profile, which includes information about the user’s hometown and place of work, language, and personal preferences.

In conclusion, businesses should be spending substantial portions of their budgets on Ramadan, when supported by strong data recording purchasing and engagement patterns.

As the opportunity to re-plan marketing campaigns within the four weeks of Ramadan is small, marketing campaigns should be devised in a lean way, by testing and iterating efforts throughout this period.

Furthermore, by taking advantage of specific seasonal occasions, such as Indonesia’s 13 Month’s salary and Pulang Kampung, and targeting users with localised content at specific times of the day, app marketers will be able to tap into unexpected revenue sources and boost user retention.

Source: E27

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Cara Pasti Bisnis F&B Anda Tetap Laris Selama Ramadan

Selama Ramadan, hilangnya bisnis siang hari dapat berdampak signifikan pada pendapatan dan mempengaruhi laba operasi. Tentu saja bisnis makanan dan minuman (Food and Beverage ‘F&B’) akan sepi di siang hari, namun, untuk sebagian besar gerai makanan dan minuman, mereka dapat meningkatkan volume selama waktu berbuka dan Sahur.

Untuk beberapa gerai, menunda layanan mereka dapat bermanfaat. Karena saat bisnis mulai menurun—membatasi atau menghentikan layanan pada siang hari memang dapat menyeimbangkan biaya ‘balance’ hingga batas tertentu. Menghentikan layanan sementara berarti Anda menghemat biaya listrik, gas, dan tenaga kerja.

Namun untuk gerai mandiri atau UMKM, Ramadan memegang berbagai tantangan lainnya. Pemilik restoran/bisnis terkadang harus membuat menu berbuka dan Sahur yang memiliki unsur-unsur makanan khas Timur Tengah, dengan bumbu dan rasa makanan yang ‘kaya’ untuk memenuhi permintaan dan keinginan target konsumen mereka.

Berikut adalah beberapa tips yang dapat membantu bisnis F&B dan perhotelan untuk tetap makmur sepanjang Ramadan.

Siapa Cepat Dia Dapat

Seseorang yang melakukan sesuatu lebih dahulu akan mendapat keuntungan lebih daripada yang terlambat memulai. Begitupun dalam bisnis makanan dan minuman, sangat penting untuk bersiap sekitar tiga bulan sebelum Ramadan dimulai. Restoran harus mengkomunikasikan rencana Ramadan mereka dengan pemasok sejak dini karena kemungkinan besar para pemasok juga berpuasa dan bekerja dengan jam kerja yang berkurang. Dapatkan stok lebih awal dan mengonfirmasi sebelumnya sangat penting untuk kelancaran operasional selama Ramadan. Semua materi pemasaran dan komunikasi juga harus dipersiapkan dengan baik sebelumnya—agar memungkinkan waktu tunggu pemesanan (lead time) yang sehat untuk mempromosikan penawaran Ramadan Anda lebih luas. Segera setelah rencana Ramadan sudah dikonfirmasi, penting untuk mengirim rincian penawaran Ramadan ke kontak perusahaan dan bisnis utama Anda.

Bermain Aman atau Bereksperimen?

Beberapa gerai kini menawarkan prasmanan (buffet) tradisional dengan banyak pilihan yang menampilkan bahan-bahan segar dan berbagai hidangan serta hiburan yang brilian sehingga ada banyak tekanan pada para manajer untuk memastikan penawaran mereka akan lebih menonjol dari pesaing. Bagian penting dari memutuskan apa yang ditawarkan dalam penawaran Ramadan di gerai bergantung pada demografi yang ditargetkan.

Meskipun penting untuk memperkenalkan menu baru dan relevan, penting juga bahwa gerai tetap setia pada identitasnya bahkan ketika beradaptasi dengan persyaratan dan bulan Ramadan. Selalu bermain sesuai dengan kekuatan, keunggulan Anda dan jangan mencoba untuk menjadi ‘segalanya’ bagi ‘semua orang’. Lihatlah menu Anda saat ini dan pada opsi paling populer, berilah sedikit kejutan atau sentuhan baru.

Adaptasi

Pembatasan dan persyaratan yang berbeda selama Ramadan berarti perubahan signifikan. Ketika datang ke pemasok, pesanan bar seperti makanan atau minuman yang mengandung alkohol tentu menerima pukulan yang besar—dengan jam buka terbatas dan adanya inspeksi mendadak dari pemerintah juga membuat beberapa gerai memilih untuk tutup beroperasi sementara. Karena tidak semua orang menjalankan puasa, maka memastikan masyarakat menghormati unsur pengorbanan Ramadan daripada melarang mereka untuk tidak makan adalah adaptasi yang baik. Tempat makan yang terbuka mudah diidentifikasi, karenanya mereka akan memiliki tirai yang ditarik atau barikade untuk menghentikan orang melihat ke dalam atau menyamarkan aktivitas makan dan minum di dalam gerai/restoran.

Adapun masalah lain yang harus diadaptasi oleh gerai adalah pemborosan makanan. Meningkatnya permintaan dan impuls pembelian makanan juga membuat tingginya pemborosan makanan. Tawarkan konsumen untuk membungkus makanannya yang tidak habis ataupun adakan kegiatan tanggung jawab sosial berbagi makanan kepada yang kurang beruntung. Anda juga dapat melakukan pengomposan yang berpotensi mengalihkan hingga 150 kg limbah makanan per rumah tangga per tahun dari otoritas pengumpulan lokal.

Kemasan Hadiah/Parsel

Ramadan adalah bulan yang sangat tepat untuk bersilaturahim di antara komunitas Muslim. Keluarga dan teman-teman bertemu untuk Iftar ‘berbuka puasa’ bersama dan saling mengundang ke rumah masing-masing. Jika sebuah gerai dapat menyesuaikan hidangan penutup yang cocok untuk dibawa pergi dan dihadiahkan, atau seperti menawarkan pembungkusan dengan kemasan parsel, ini dapat menjadi peluang yang menguntungkan. Perlu diingat bahwa setiap orang terus berlomba untuk mencari ide hadiah baru yang dapat dibawa ke sebuah pertemuan/reuni.

Operasi

Memanfaatkan periode yang lebih tenang ini dengan memberikan dispensasi libur kepada staf pada bulan Ramadan. Karena jam kerja yang lebih pendek, sehingga jika memungkinkan dapat dikelola oleh staf tunggal dengan waktu kerja bergantian. Pastikan bisnis F&B Anda berlisensi untuk pengiriman, terbuka baik untuk pengiriman, layanan pesan antar dengan sistem daring &/ melalui aplikasi ataupun dapat dibawa pulang selama waktu puasa terutama saat sahur dan berbuka puasa.

Nielsen, perusahaan riset pasar, memperkirakan bahwa perusahaan makanan dan minuman di Indonesia—negara Muslim terpadat di dunia, memuat sebanyak 45 persen dari penjualan tahunan mereka selama periode tiga bulan; sebelum, saat dan sesudah Ramadan.

Bisnis selama Ramadan tidak lagi sepi dan melambat. Pada 2018, bisnis selama Ramadan adalah mengubah waktu operasi, kreatif dan beradaptasi.

Artikel ini diterjemahkan dan disunting oleh FMB Partner dengan sumber oleh Hotelier Middle East, Gulfnews, Nielsen.

Read the English version of the article here: How to ensure your F&B outlet thrives during Ramadan.

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Who’s going to win: Millenials vs Managers vs Headphones

This month’s millennial management question: Why are my millennial employees always wearing headphones at work?

This is a common question we get a lot, both from managers who feel ignored by their earbud-wearing young employees and by millennial professionals who don’t understand why headphones are a problem. Whichever side of the debate you’re on, it’s helpful to step into the shoes (ear canals?) of both perspectives.

ADVICE FOR MANAGERS: THERE’S A REASON THEY’RE WEARING HEADPHONES

Let’s face it, offices can be distracting. Noise — in the form of overheard phone calls, coughing colleagues, ringing cell phones or nearby construction — is a real problem, especially in modern open office layouts. One study from Oxford Economics found that “the ability to focus and work without interruptions” was a top office concern for two-thirds of respondents of all generations. Realize that for a millennial, popping in earbuds serves much the same purpose as you closing your door (if you’re one of the few who still has one).

Some studies indicate music can help workers concentrate, especially on repetitive tasks. Whether you buy the evidence or not, many millennials truly believe that music helps them work better. This is, in fact, the top reason younger workers tell me they wear headphones: because it helps them to be more focused and productive.

Background music is literally the soundtrack of millennials’ lives: In fact, a recent study found that millennials listen to 75 percent more music on a daily basis than boomers. While people of all generations love music, those of us in previous generations didn’t have access to personal headsets until we were much older. (The Sony Walkman wasn’t invented until 1979.)

Okay, so millennials can make a good argument for why they listen to music at work. What if it still bothers you?

As always, it is perfectly okay for you to set boundaries and let your employees know you’d prefer they not wear headphones at certain times; say, when clients are around or when you’re working on a team project with a lot of conversations happening all the time. The important thing is to explain why you want your employee to be earbud-free. For instance, you might say, “When you’re editing a spreadsheet or working on data entry, it’s totally fine to listen to music. But today while we’re working on this sales deck I really need us all to be available to each other.”

It’s also recommended reminding younger professionals that availability is an opportunity. If you are a boss and want to brainstorm with someone on a new marketing idea, who are you going to ask to join — the person who is available and attentive or the one who is lost in her music?

Finally, make sure you aren’t promoting the loner norm by closeting yourself in your own office. If you aren’t walking around and interacting with your team, there’s little incentive for them to take those earbuds out and participate in the ambient office action.

ADVICE FOR MILLENNIALS: YOU CAN WEAR EARBUDS — IF YOUR COMPANY ALLOWS IT — BUT BE STRATEGIC

If you are the one craving music at work, here are some tips to keep in mind:

  • Keep your music at a volume where you can still hear what’s going on around you, and where others can’t hear your music.
  • Let your manager know when you’re putting on your music and share why: “I really need to concentrate on this spreadsheet, and the earbuds help me tune out distractions. Is there anything I can do for you first?”
  • Devise a signal that your team can use so they’re not shouting at you to get your attention. Maybe they’ll knock on the desk in front of you or wave their arms. Make sure that you look up every now and then to be aware of what’s going on around you; you can have your music on and still be responsive.
  • Watch the lyrics in your music. Yes, everyone in the office is an adult, but there are still some lyrics that might be offensive to some, and you wouldn’t want to lift out your earbuds and have your supervisor hear a slew of obscenities.
  • Only use headphones when you really need to for concentration. A lot of learning happens when you’re just listening to overheard conversations and the buzz around the office. Being on high alert also allows you to know if there’s a situation where you could jump in to help.
  • Remember that even though having earbuds in constantly is normal to your generation, to others it signals that you are not involved or are tuned out — not the message you want to send your supervisor. If you’re always in your own world, it can be hard to build the working relationships that occur naturally just from the small talk as someone walks by.

This article originally published by Lindsey Pollak..

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5 Business Books That Should Be On Your Holiday List

One of the best parts about the Holiday season is all that free time you have to curl up on your couch with a good book. On the other hand, one of the least fun parts (or at least, to some people!) is having to find ideas of gifts for all your friends, family, and your acquaintances.

In this blog, we want to help with you both instances: here are 5 business books that should be on your holiday list.

1. The Culture Code: The Secrets Of Highly Successful Groups, by Daniel Coyle

A business is not just its leader – it’s an entire group of people, all working together towards a common goal. Or at least, that’s how it should be.

But how do you get a group of people to fight towards the same objectives? How do you build (and sustain) a great culture for your company and your own group of people? And how do you become a great leader or manager?

Coyle starts his book, The Culture Code, with a simple example of an experiment between 2 groups: kids in kindergarten and college students. Each group had to work towards a common goal: build the highest tower using straws and marshmallows.

2. Moneyland: Why Thieves And Crooks Now Rule The World And How To Take It Back, by Oliver Bullough

Named The Sunday Times Business Book of The Year, Moneyland is a must-read not only for business people but for anyone interested in making sense of a very foreign world: the kleptocrats, tax havens, shell corporations, extreme corruption and so on.

Oliver Bullough looks at numerous countries all over the world, both those who shelter the corrupt and those who facilitate their corruptness, from Ukraine to the United Kingdom and from Russia to the US.

The book is highly readable, thoroughly researched, thought-provoking and somehow both scary and humorous at the same time. Read it to find out how the rich and powerful are able to skirt through laws and regulations and why there is so much corruption even in the biggest Western countries.

3. Crushing It!: How Great Entrepreneurs Build Their Business And Influence – And How You Can Too, by Gary Vaynerchuck

Following up on his book, Crush It!, published back in 2009, Gary Vee is back with a new and updated version: Crushing it!

Whether you read the first one or not, Crushing It! still makes for wonderful reading for aspiring (and existing) entrepreneurs, as there are quite a few changes and updates made in the current book.

To start with, he begins by sharing stories and case studies from some of the entrepreneurs who have read Crush It! and have successfully implemented the strategies and principles they learned from the book.

These stories are not only very engrossing but they also provide their own bits of useful advice. And following them, Gary quickly takes us through the basic principles that were outlined in his previous book, principles aimed to help entrepreneurs find their own groove to achieve success.

4. The Book Of Mistakes: 9 Secrets To Creating A Successful Future, by Skip Prichard

What if success isn’t due to what you do but rather what you don’t do?

This is the basis of Skip Prichard’s Book of Mistakes, a very interesting book that actually uses fiction to motivate people and teach them important lessons about success – and achieving it.

Prichard introduces David, a man who feels disheartened with the world and what he’s achieved so far, even though in theory, he has everything he needs – a job, a place to live and good friends.

But as he meets a beautiful and mysterious woman, his life starts to change; during his journey, he meets 9 people who have achieved the success they wanted. Each of these 9 people has managed to achieve this success and fulfillment because they realized they were making a specific mistake that was keeping them from achieving their goals.

This book is quite different from the norm so it’s definitely not for everyone; however, if you’re not a fan of reading non-fiction but want to learn how you can grow and achieve success, then it’s definitely worth a read.

5. Bad Blood: Secrets And Lies In A Silicon Valley Startup, by John Carreyrou

Remember Theranos? Well, if you don’t know about, you’re certainly in for a treat. And if you do know about, Bad Blood will help you understand what exactly happened with the multibillion-dollar biotech startup…that didn’t actually have a product to sell.

Back in 2014, Theranos’s founder and CEO, Elizabeth Holmes, was largely seen as the ‘female Steve Jobs’ and an entrepreneur who had the potential to ‘revolutionize the medical industry’.

The product they sold – a machine that would completely change blood testing and make it easier and faster than ever – attracted a lot of attention from some of the biggest and most popular investors in the world. At the height of its ‘success’, the company was worth an estimated $9 billion, while the CEO herself at $4.7 billion. But the promised technology didn’t exactly work – so how did they make it this far? How did they attract all of this investment, so quickly? What exactly happened and how did this scam get this far?

John Carreyrou, the journalist who actually broke the story initially (and it was certainly not easy to do so, considering the immense pressure from the company), wrote a very insightful book about the subject, detailing the full story of this incredible $9 billion scam. This is not just a business book but a true crime story as well, one fit for the big screens.

Conclusion

There have been some truly amazing business books coming out this year and December is the perfect time to dig in.

Many of the books in this list are perfect not just for entrepreneurs, managers and business people in general, but for anyone who loves a good real-life story.

Have you read any of the books in this list and if so, what did you love (or hate) about them? What other great business books have come out this year that you’ve read?

Source: Forbes.

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4 Rasio Keuangan Untuk Melihat Kesehatan Bisnis

Dalam beberapa hal, seringkali bisnis atau usaha perlu melihat secara mendalam pada struktur keuangan mereka. Untuk melihat secara detail kesehatan keuangan bisnis mereka, para pelaku bisnis akan menggunakan alat ukur untuk melakukan perbandingan terhadap posisi bisnisnya saat ini maupun periode bisnis sebelumnya. Periode bisnis yang dimaksud dapat berupa: bulanan, triwulan, bahkan tahunan. Sedangkan alat ukur untuk mengetahui perbandingan bisnis menggunakan rasio keuangan.

Rasio keuangan adalah satuan kuantitatif yang dihasilkan dari perbandingan antara dua data atau lebih yang menjadi komponen pada laporan keuangan suatu bisnis. Komponen – komponen tersebut bisa berupa modal, pendapatan, hutang, piutang, ataupun biaya yang dihasilkan selama periode bisnis berlangsung. Karena bersifat perbandingan, rasio keuangan biasanya disajikan dalam bentuk persentase (%).

Dalam perkembangannya, kondisi kesehatan bisnis merupakan suatu hal yang sangat penting untuk diperhatikan. Karena tanpa didukung oleh kondisi kesehatan yang baik, suatu bisnis tidak dapat berkembang maksimal. Suatu bisnis dikatakan dalam kondisi sehat apabila memiliki beberapa indikator sebagai berikut: memiliki profitabilitas yang tinggi, efisiensi yang tinggi, dan solvabilitas yang tinggi. Untuk mengetahui ketiga indikator tersebut, pebisnis menggunakan rasio – rasio keuangan yang dihitung berdasarkan komponen pada laporan keuangan.

Rasio Likuiditas

Adalah kemampuan untuk memenuhi kewajiban jangka pendeknya atau hutang yang harus dibayar dengan aktiva lancarnya.

Ini mengukur jumlah likuiditas (uang tunai dan aset yang dikonversi dengan mudah) yang Anda miliki untuk menutupi utang Anda, dan memberikan gambaran luas tentang kesehatan keuangan Anda.

Rasio ini mengukur kemampuan perusahaan Anda untuk menghasilkan uang tunai untuk memenuhi komitmen keuangan jangka pendek Anda. Ini juga disebut rasio modal kerja, dihitung dengan membagi aset Anda saat ini — seperti uang tunai, persediaan dan piutang — dengan liabilitas Anda saat ini, seperti garis saldo kredit, utang, dan bagian lancar dari utang jangka panjang.

Rasio Profitabilitas

menunjukan kemampuan untuk menghasilkan keuntungan yang dihasilkan dalam suatu bisnis.  Rasio keuangan yang digunakan untuk mengukur tingkat profitabilitas suatu bisnis antara lain: Gross Profit Margin (GPM), Net Profit Margin (NPM),atau Return of Asset (ROA).

Rasio Efisiensi

menunjukan kemampuan untuk meminimalisir biaya untuk menghasilkan profiabilitas dalam suatu bisnis.  Rasio keuangan yang digunakan untuk mengukur tingkat profitabilitas suatu bisnis antara lain: Beban Operasional terhadap Pendapatan Operasional (BOPO), ataupun Operating Ratio.

Rasio Solvabilitas

menunjukkan indikasi keamanan suatu bisnis dari para pemberi pinjaman (Bank). Rasio keuangan yang digunakan untuk mengukur tingkat profitabilitas suatu bisnis antara lain: Debt to Equity Ratio (DER), atau Debt to Total Asset Ratio (DAR).

Keempat indikator tersebut saling berhubungan, sehingga pebisnis harus bisa menjaga keseimbangan antara likuiditas, profitabilitas, efisiensi, dan solvabilitas yang dimiliki. Suatu bisnis yang memiliki ROA (profitabilitas) yang tinggi ditunjang oleh BOPO yang rendah (profitabilitas tinggi) sehingga menghasilkan DER (solvabilitas) yang tinggi. Begitu juga sebaliknya, bisnis yang memiliki efisiensi yang rendah (BOPO tinggi) akan menghambat profitabilitas, dan menurunkan solvabilitas suatu bisnis.

Rasio keuangan dihitung berdasarkan hasil laporan keuangan pada periode bisnis berjalan, oleh karena itu dibutuhkan sistem pencatatan akuntansi yang terintegrasi dengan laporan keuangan. Dengan menggunakan sistem akuntansi yang terkomputerisasi, maka pebisnis akan lebih mudah melakukan analisis rasio keuangan untuk mengetahui kesehatan bisnis. Karena sistem pencatatan akuntansi yang tepat akan menghasilkan laporan keuangan yang akurat sehingga pebisnis dapat melakukan analisis terhadap kesehatan bisnisnya berdasarkan rasio – rasio keuangan.

Akan tetapi penilaian kesehatan bisnis dengan menggunakan rasio keua’ngan memiliki beberapa kekurangan, antara lain: tidak memasukan faktor non kuantitatif seperti persaiangan pasar dan kepuasan konsumen. Selain itu analisa kesehatan bisnis dengan menggunakan rasio keuangan sangat bergantung pada hasil laporan keuangan, sehingga setiap proses pencatatan keuangan hingga menjadi laporan harus menggunakan sistem yang cepat, akurat, dan sistematis agar analisis rasio keuangan bisa mencerminkan kondisi bisnis sebenarnya.

Rasio akan berbeda-beda pada setiap industru pun dari waktu ke waktu. Penafsiran rasio membutuhkan pengetahuan luas tentang bisnis Anda, industri dan alasan untuk fluktuasi yang ada. Pada hal ini, FMB Partner memiliki penawaran yang dapat membantu Anda untuk menafsirkan dan meningkatkan performa keuangan bisnis Anda.

Sumber: BDCSeventhsoft.

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Mengelola Penghasilan dengan Prinsip 10 – 20 – 30 – 40

Mengelola penghasilan merupakan salah satu bagian yang sangat penting sebelum memulai investasi di reksa dana. Sederhana saja, kalau tidak ada dana, tentu tidak bisa menjadi investor reksa dana. Pertanyaannya, bagaimana cara mengelola penghasilan yang baik ?

Untuk menjadi investor reksa dana, tidak dibutuhkan dana yang besar. Saat ini sudah banyak manajer investasi dan agen penjual yang menetapkan Rp 100.000 sebagai minimum investasi. Mulai ada juga yang menetapkan Rp 10.000 sebagai minimum untuk membuka rekening reksa dana.

Yang menjadi permasalahan bukanlah Rp 10.000, Rp 100.000 atau bahkan Rp 10 juta yang menjadi minimum pembukaan. Sebab untuk yang penghasilannya besar sekalipun, jika semuanya dihabiskan untuk pengeluaran konsumtif tentu tidak ada sisa yang bisa diinvestasikan atau bahkan harus berhutang.

Mengelola penghasilan juga bukan berarti harus hidup berhemat dan tidak menikmati hidup sama sekali. Sepanjang direncanakan dengan baik, tetap ada porsi yang bisa digunakan untuk menikmati hidup dalam batasan yang wajar.

Salah satu referensi yang bisa digunakan dalam melakukan perencanaan bagaimana menghabiskan penghasilan adalah prinsip 10 – 20 – 30 – 40. Penjumlahan dari 10 + 20 + 30 + 40 adalah 100. Angka tersebut menunjukkan berapa persen dari penghasilan yang sebaiknya dialokasikan.

(Dok. Rudiyanto Zh)

(Dok. Rudiyanto Zh)

10 Persen untuk Kebaikan

Berapapun penghasilan anda, besar ataupun kecil, upayakanlah untuk selalu berbuat kebaikan. Definisi berbuat kebaikan itu amat luas, tidak terbatas hanya pada memberikan donasi di tempat ibadah, tapi juga hal lain seperti berbakti kepada orang tua dan memberikan bantuan secara bijaksana kepada orang lain yang membutuhkan.

Angka ini juga bukanlah angka pasti yang sifatnya wajib, jika anda masih dalam tahap awal berkarir sehingga penghasilannya belum besar, bisa lebih kecil dari angka tersebut namun upayakan tetap ada.

Sebaliknya jika karier atau usaha anda sukses, tidak menutup kemungkinan juga untuk memberikan di atas persentase tersebut.

20 Persen untuk Masa Depan

Dalam konteks keuangan, persiapan untuk masa depan mencakup hal seperti Dana Darurat, Asuransi Jiwa dan Kesehatan, Dana Pendidikan Anak, Dana Pensiun, Dana untuk DP Rumah (bagi yang belum memiliki), Mengembangkan Kekayaan dan dana untuk berbagai tujuan keuangan lainnya.

Untuk pemenuhan Masa Depan tersebut bisa menggunakan berbagai produk jasa keuangan dan investasi seperti tabungan, deposito, asuransi dan reksa dana atau emas. Yang paling penting dalam pemilihan produk di atas adalah masyarakat harus memahami bahwa yang namanya investasi itu mengandung risiko.

Dengan memahami risiko, cara kerja, dan juga dengan hak dan kewajiban dalam produk jasa keuangan, maka masyarakat bisa menikmati potensi penghasilan dari produk tersebut di masa mendatang. Hal ini juga sesuai dengan slogan reksa dana “Pahami, Nikmati”.

30 Persen Cicilan

Dengan harga rumah yang semakin meningkat, jalanan yang semakin macet, dan fasilitas tranportasi publik yang mungkin belum tersedia secara merata di semua tempat, adalah sangat mungkin jika seseorang memiliki cicilan untuk rumah / apartemen dan kendaraan.

Memiliki hutang dan cicilan dalam konteks perencanaan keuangan masih baik sepanjang digunakan untuk membeli rumah, kendaraan, atau peralatan untuk kebutuhan yang sifatnya produktif. Untuk rumah dengan status sewa juga bisa dimasukkan dalam alokasi ini.

Namun apabila digunakan untuk membeli barang yang sifatnya konsumtif seperti membeli gadget mewah, jalan-jalan, maka secara perencanaan keuangan itu kurang baik.

Hal ini tidak berarti tidak boleh konsumtif, hanya saja kalau bisa jangan berutang untuk hal yang sifatnya konsumtif tersebut. Jika memang dananya belum cukup, belilah yang sesuai kemampuan. Bagi yang sudah terlanjur berhutang untuk pengeluaran konsumtif, jika memungkinkan, bisa dilunasi secepatnya.

Ada satu kutipan dari bapak Warren Buffet, salah satu orang terkaya di dunia, tentang bagaimana mengatur pengeluaran. Kutipannya sebagai berikut “If you buy things you do not need, soon you will have to sell things you need”

40 Persen Kebutuhan

Persentase inilah idealnya digunakan untuk memenuhi kebutuhan hidup termasuk didalamnya biaya makan, transportasi, tagihan utilitas, pulsa telepon, langganan televisi, keanggotaan olahraga, hobi, pakaian, rekreasi dan sebagainya.

Semua dari yang sifatnya kebutuhan pokok, sampai gaya hidup silakan dimasukkan dalam alokasi ini. Dalam kasus terjadi hal pengeluaran yang sifatnya darurat seperti masuk rumah sakit atau ada kerabat yang meninggal, maka posnya diambil dari alokasi 20% untuk masa depan.

Aplikasi Konsep 10 – 20 – 30 – 40

Konsep di atas apabila diaplikasikan, contohnya sebagai berikut. Misalkan penghasilan per bulan Rp 4 juta, maka sebanyak Rp 400.000 untuk Kebaikan, Rp 800.000 untuk Masa Depan, Rp 1.200.000 untuk Cicilan dan Rp 1.600.000 untuk Kebutuhan.

Jika anda termasuk kategori yang berpenghasilan di atas rata-rata misalkan dengan penghasilan Rp 10 juta, maka alokasinya menjadi Rp 1.000.000 untuk kebaikan, Rp 2.000.000 untuk Masa Depan, Rp 3.000.000 untuk Cicilan dan Rp 4.000.000 untuk kebutuhan.

Alokasi di atas bersifat usulan, anda dapat menyesuaikan sendiri sesuai dengan kondisi keuangan anda. Dan jika anda termasuk kategori masyarakat yang berpenghasilan jauh di atas rata-rata sehingga sebenarnya 10 persen dari penghasilan anda sudah cukup untuk kebutuhan, maka beberapa komponen di atas juga bisa dibalik seperti 10 persen untuk Kebutuhan dan 40 persen untuk Kebaikan.

Bagaimana jika dengan alokasi tersebut, ternyata tidak cukup untuk memenuhi kebutuhan? Ada kemungkinan itu merupakan kode alam yang sangat keras kepada anda untuk segera membenahi keuangan dan bekerja lebih keras untuk meningkatkan penghasilan.

Semoga artikel ini bermanfaat.

Sumber: Kompas

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7 Instant Solutions on How to Cut Down 90% of Time Used for Social Media Management

Small business owners are always hard-pressed for time and resources. They can’t afford to spend hours on social media management each week. They don’t have the budget or time to have quality content created consistently for multiple social media networks.

The good news for such small business owners is the presence of social media management tools that can help automate much of social media management. This post is a straight-up summary of 7 steps to save time on social media management today.

  1. Create a content calendar

When you plan social media posts for a month, you not only save the effort of having to do it every day but also retain more control over quality and consistency.

Create a detailed social media calendar that covers all the activities you plan to execute over the course of a month. Account for important days – festivals, shopping days and other important dates for your business. Hand over the plan to your content creation team, so they can get to work on creating the content.

  1. Create post templates

Most content created by businesses for social media falls into certain patterns. Social media managers can save a ton of time on content creation by creating templates of these patterns. For instance, if you blog regularly and promote your blog posts on social media, you can create blog promotion templates and save them on your social media management tool like DrumUp.

DrumUp is a social media management tool that lets you store posts in-app in content libraries and schedule posts from those libraries easily.

  1. Curate 25% of your content

Not all of your content has to be a 100% original. In fact, there’s a lot of content that is better curated than created. Examples of these posts are news and trends posts. Why rewrite news risking SEO penalties when you can simply curate them for your social media audience. To curate posts easily, you can use a content curator.

Flipboard is a content curator that lets you curate industry-specific news to share easily on social media.

  1. Use visuals instead of text

Visuals are now easier to create than blog posts. Why spend hours creating a blog post when you can put together an infographic in minutes? Infographics are also more successful on social media because they display important information in a concise and attractive form. Infographics are hard to create from scratch but are very easy to create using templates on infographic makers.

  1. Bookmark content on the go

When curating content, why wait until it’s time to post when you can bookmark interesting posts on the go? As a social media manager or small business owner, you probably spend some time catching up on the news each day. When doing this, you can easily bookmark the interesting posts to share with your social media audience at a later point.

Both DrumUp and Flipboard have bookmarking tools that you can use to save posts for publishing at a later point.

  1. Cross-post across social networks

Why restrict the publishing of posts to one social network when you can easily cross-post to others? Many small business owners limit their social media presence to one or two social networks because they don’t have enough time to manage multiple pages at the same time. However, this need not be the case because you can use a cross-promotion tool to share posts published on one social platform to others.

IFTTT is a cross-promotion tool that lets you set up “recipes” that automatically publish posts you schedule on one social platform (say Facebook) to others (LinkedIn, Twitter, etc.)

  1. Leverage UGC

UGC or User Generated Content is a great alternative to creating your own content. Not only does UGC save you time, but it also has more of an impact on your audience. Over the years, your audience’s trust in companies has been declining. The best source of a recommendation is no more a brand’s social media accounts. Today’s audience is likely to trust more in recommendations provided by other social media users.

The simplest way to collect UGC is by running a contest or listening to your fans on social media.

There’s a lot that social media managers can automate to save time on social media management. The seven tips mentioned in this post, along with scheduling posts in advance (the obvious one) can save you a lot of time.
The article is originally published and written by  business2community.com

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