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What’s Next for Social Media in Indonesia?

How to make the most of Indonesia’s new Digital Platform law.

In late 2019, the Indonesian government decided to establish the nation’s new Digital Platform Law (PP PSTE no. 71/2019 on the Government Regulation on the Implementation of Electronic and Transaction System). The law, which revised the previous law (PP PSTE no. 82/2012), imposed a number of obligations on electronic system companies, not to mention social media companies. It requires social media companies to control the circulation of information on their platform, as well as protecting user data. However, merely placing obligations on social media companies will not be enough. The law needs follow-up in a few key areas.

First, the government and social media companies must establish a shared understanding of what counts as “restricted content.” In article 5, the Digital Platform Law orders social media companies to ensure that their platforms do not contain or accommodate the spread of restricted content. However, social media companies don’t always adhere to this policy. This is because both parties understand the term “restricted content” differently.

As mentioned in article 45 of the UU no. 19/2016 (the law that revises the Electronic Information and Transaction Law) the Indonesian government uses the term “restricted content” (“konten terlarang”). The term encompasses gambling, violation of moral code, blasphemy and/or defamation, extortion and/or threat, and hate-speech and false news. This definition carries a heavy political accent for two reasons: first, because the term tends to connote what the Indonesian government perceives as a threat, and second because it hands the Indonesian government the legal foundation to actually control the perceived threat and order its removal.

This definition is distinct from social media companies’ definition of restricted content. Social media companies like Facebook and Twitter don’t talk about restricted content but “harmful content” (“konten berbahaya”). They put harmful content, generally, into two categories: content that should be removed and content that should only be limited. The first category usually applies to content deemed to violate the companies’ policies, such as graphic content, bullying, violent content, adult nudity, etc. In this case, social media companies and the Indonesian government are in agreement.

However, the second category is different. Social media companies define the second category of “harmful content” as content that is not violating company policy yet impedes users from receiving authentic information. One of the major instances is false news (disinformation). Facebook argues that disinformation should only be reduced, not removed, due to the vague interpretation of what constitutes disinformation versus opinion. Twitter seconds this, arguing that disinformation should not be taken down since it does not harm the principle of democracy in the sense that it does not suppress voter turnout. While social media companies desire to reduce this type of “harmful content,” the Indonesian government demands its removal.

With these differences, social media companies are unlikely to comply with the Indonesian government’s order since they perceive the risk posed by each type of restricted content differently. To solve this problem, the Indonesian government, social media companies, and social media users need to have further discussion defining and responding to restricted content. The approved definition and response should provide protection for vulnerable communities.

Second, Indonesia’s government should encourage social media users to be more proactive. Indonesia’s current reporting mechanism suggests that the Indonesian government will proactively restrain content found to violate the new law. Although no objection has been raised to this authority, this doesn’t seem a very sound model for the future of content governance in Indonesia.

Of course, there are some interrelated issues that demand the proactive involvement of the government. Content that promotes terrorism, for instance, needs social media companies and the government to collaborate in exchanging information regarding terrorist organizations. However, the response should differ in other cases, such as disinformation. As previously argued, opinion and satire are often misinterpreted as disinformation. In spite of the Indonesian government’s duty to prevent potential unrest caused by deceptive information, its impartiality toward any content that does not uphold its agenda is uncertain. Therefore, the main actors in combating disinformation should not be the government but instead the users — both individuals and communities.

The Indonesian government should start encouraging individuals and communities to bear the duty to constrain the spread of disinformation on social media platforms by actively reporting content deemed to be violating the social media content policy. Social media companies should also carry out actions with similar goals. Aside from that, it is also important for social media companies to provide and promote an easily viewed and understood in-platform reporting mechanism. Social media companies have to make sure that content that is being reported by individuals and communities is acknowledged with a real response, without the company having to be pressured by the government.

This article originally posted by The Diplomat.

This publication is intended for informational purposes only and does not constitute legal advice. Any reliance on the material contained herein is at the user’s own risk. You should contact a lawyer in your jurisdiction if you require legal advice.


FMB & Partners Law Firm assists clients with various legal issues that arise in operating business on a daily basis including providing legal advice, due diligence and creating legal documentation. Contact us for e-commerce and technology company legal service and other legal services at +62 21 5082 0033 or mail to mey@fmbpartner.com

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Why do big enterprises tend to fail on social media?

Lately, big enterprises have been asking these kinds of questions, “We heard a lot of SMEs and individual’s businesses have skyrocketed because of social media. But why doesn’t it happen to us? We have invested: a complete team, better and adequate pieces of equipment and ad boosters. Still, it doesn’t seem enough”.

Managing social media indeed requires investment. However, what kind of investments do we need?

Chief Engagement Officer

Imagine this, someone just started a coffee shop business. But since he could not afford to pay a team to handle marketing and social media, he does everything by himself.

He told everyone that opening the business was an attempt to accommodate his passion for coffee. He shares his journey to find the best beans. He records every process: roasting, serving and then posting it on social media. Every time someone asks a question in the comment’s section, he happily answers. If there was a story involving his social circle, he would tag his friends.

Now, let’s see what big enterprises do for their social media accounts.

They make a team. To save money, they usually hire fresh graduates. The young blood might be able to spot interesting content on social media, but do they know the long story of how the company started? Do they dive into the same cultures and spirit belonging to the founders of those companies?

When people ask about the products, do they have the proper knowledge or do they have to transfer the question to the produce department? Do they have the same faith toward the product as the product-maker?

Unless the CEO is willing to be actively involved with their own social media, one of the investments needed is a team that is well-paid and well-trained to get a comprehensive understanding of the company’s soul. Make each one of them feel and act as the owner of the business.

Story to tell

A small business is usually attached to the founder and appears as a person. Therefore, as a human, he will rarely run out of stories to tell. Isn’t it more emotional to hear stories about a person building a business that he could help his unemployed neighbor get a job? Isn’t it more relevant when the audiences hear a story about the dream of opening their own businesses so they can have more time to spend with their family?

It’s possible for big enterprises to have an emotional and human-friendly story-telling approach only if their concepts and understanding of branding are well-constructed and they take it seriously from the start. What to remember about branding is that it is not just about visual consistency.

Long before social media existed, the demand for a company to present itself as a person, who would be able to build an emotional connection with all its stakeholders, had been present. Branding is an effort to make a company become “human” and be able to communicate with the audience, human beings, at every channel.

David and Goliath

The impact of internet 2.0 – and social media as a product – is the collapse of the vertical communication structure in society. Power is now in the hands of netizens.

If relevancy is the key to establish relationships on social media, then the biggest “weakness” of big enterprises is that they are simply not just the guy next door.

There is a kind of David and Goliath situation on social media. When the two fight each other, the public no longer cares about who is right and wrong. The public tends to defend who is considered weak. And in the world of social media, big enterprises are the Goliath, a less likable giant.

In this flat world, social media must be used as a space for dialogue. It needs to be considered as an advantage for the company. Finally, there is a relevant medium for communicating the relevant message, not as a hassle.

The same way applies when a company treats online communities and influencers. Almost all companies complain about influencers’ behavior, such as having discipline issues and failing to follow agreements. At times, they can also be reluctant to understand the terms of payment in a huge and complex organization.

It might help us to look from the other side. Their unprofessional way of doing business could be a benefit for the company. Treat them as friends. Call them not only for reminding when to post, but we can also ask, “How is your child doing?” Voluntarily, they will become the brand advocates for the company.

The point is every company must be present on social media as a whole human being. Its spirit must represent the core personality of the company: A company-driven human being.

This article is originally posted and written by Arya Gumilar on The Jakpost.

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What are Micro-Influencers and why they’re ‘Big’ in 2019

Influencer marketing on Instagram is now over a billion dollar industry.

The decline of traditional TV and the growth of social media have given rise to influencer marketing, now one of the fastest growing categories in advertising and projected to be a $5-10 billion market by 2020. Instagram is one of the most quickly developing segments of the growing influencer marketing market.

It’s because it works: influencer marketing campaigns boast some of the highest ROI metrics available to marketers today. But its effectiveness also means the price of entry can be exclusionary for most teams.

Your brand probably doesn’t have $200,000 to throw at a celebrity for an Instagram endorsement, and for most even allocating $1,400 for a single post from an industry influencer can be a hard sell.

But what if there was a way to see explosive ROI with influencer marketing on a scale that wouldn’t eat up half of your monthly marketing budget?

Welcome to the wonderful world of micro-influencers. From fancy seltzer to B2B giants, savvy marketers are seeing serious ROI by exploring this new kind of relationships.

So What Is a Micro-Influencer?

Micro-influencers are brand advocates who have a deeply engaged, niche audience. They generally have between 1,000 and 10,000 followers, and while they don’t boast Kardashian levels of stock-affecting social influence, they do offer opinions that are deeply trusted by their followers, who are generally like-minded folks looking for real talk.

Check out the difference:

FMB Partner Micro InfluencerTraditional Influencer: @yoga_girl

  • Followers: 2.1M
  • Projected Cost Per post: $25,000+
  • Content: broad focus with less engagement per post

Rachel Brathen is one of the most well-known influencers in the yoga community on Instagram, boasting a reach of over 2 million followers. Her content ranges broadly from her family life to her yoga practice.

However, according to Forbes, because of Brathen’s expansive reach and position as a thought leader on the platform, she charges a minimum of $25,000 per sponsored post.

FMB Partner Micro Influencer 1Micro-influencer: @curvyyoga

  • Followers: 8.9K
  • Projected Cost Per post: $130
  • Content: narrow focus with engaged community

curvy-yoga-influencer.png

Anna Guest-Jelly runs the Instagram account @curvyyoga, and while she posts somewhat similar content to Brathen, her content is more narrowly focused. Guest-Jelly’s account also features pictures of her yoga practice and family life, but her content is all laser-focused on accessible, body positive yoga.

Because of this narrowed focus, Guest-Jelly’s account (and others like it) have followers that makeup deeply engaged, niche communities – and Influence & Co. estimates sponsored posts on accounts with similar follower counts to Guest-Jelly’s will only cost you around $130.

Why Do Micro-Influencer Matters?

Though micro-influencers have far fewer subscribers than their million-plus peers, engaging them in the promotion of online stores can be more profitable. It turns out that trust and close relationship with the audience is critical for purchasing decisions. So, what exactly makes e-commerce companies choose micro-influencers?

Three simple statistics:

  • 60% higher engagement
  • Underpriced (6.7X more cost-efficient per engagement)
  • 22.2% more weekly conversations than the average consumer.

60% higher campaign engagement rates are driven by micro-influencers; those campaigns are 6.7 times more efficient per engagement than influencers with larger followings, which makes them more cost-effective; and micro-influencers drive 22.2 times more weekly conversations than the average consumer.

Because they are personally invested in their crafts, micro influencers are trusted sources of recommendations for followers.

Just because an influencer has hundreds of thousands, or millions, of followers doesn’t mean that the specific campaign will be more effective than if a marketer or brand works with an influencer with fewer followers.

Not only do micro-influencers have more conversations, their unique position somewhere between the average joe and thought leader lends itself perfectly to brand endorsements that don’t feel forced. This unique ethos makes them more able to be direct in their recommendations with 74% using a “buy it or try it” call to action in posts.

So, why aren’t you working with influencers?

Now that you know why do micro-influencers matters, get out there and start collaborating with influencers that are a good fit for your brand. If you are a brand hoping to learn how we can help you with your influencer campaign, be sure to drop us your queries and contact us to roy@fmbpartner.com

Source: SnapAppMediakixSWLH on Medium.

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Munculnya Virtual Influencer: Ancaman untuk Influencer Marketing?

Sebagai salah satu saluran marketing (pemasaran) online (daring) yang paling cepat berkembanginfluencer marketing (pemasaran influencer) menjadi sangat popular di 2017 dan tren ini terus berlanjut di 2018. Berdasarkan survei The State of Influencer Marketing 2018 dari Lingia, sebanyak 39% marketers tengah berencana untuk terus menambah angka anggaran influencer marketing mereka di 2018 dan hingga 66% darinya akan dipergunakan untuk merek-merek mewah. Dengan terus berkembangnya ide dan angka anggaran pemasaran, maka terciptalah tipe influencer terbaru yang melebur dan tergabung dalam cakupan influencer sosial yaitu virtual influencerMenuju pertengahan 2018, semakin banyak brand yang menciptakan virtual influencer.

Kita semua tahu, bahwa juru bicara dan endorser tidak dapat ditebak. Persona yang nekat dan membahayakan dapat memberikan public relations (PR) yang negatif dan dapat merusak brand. Namun, bagaimana bila kita bisa mengeliminasi itu semua—ancaman tak terduga dari seorang juru bicara sekaligus tetap menambah jumlah pengikut influencer tersebut? Memang, menukar influencer besar sekelas Keluarga Kardashians dengan virtual influencer terdengar seperti mimpi yang terwujud, karena virtual influencer dapat terhadang dengan masalahnya sendiri.

Fenomena terakhir tentang virtual influencer adalah Shudu Gram dan Miquela Sousa. Shudu dibuat dan diumumkan sebagai supermodel digital pertama di dunia sementara Miquela, atau yang dikenal sebagai Lil Miquela, dikenalkan sebagai virtual influencer. Lil Miquela adalah influencer kategori mega berumur 20 tahun yang kini sudah memiliki pengikut sebanyak 1,2 juta orang di Instagram dan bahkan memiliki satu single di Spotify yang berjudul “Not Mine”.

Shudu Gram (kiri) adalah model kosmetik superstar Rihanna—Fenty Beauty. Miquela Sousa (kanan) adalah computer-generated influencer yang mendukung aksi sosial seperti Black Lives Matter dan juga model iklan untuk Prada.

Pada pandangan pertama, mungkin Anda tidak akan curiga dan melihatnya sama saja seperti influencer lainnya yang juga Anda lihat di platform media sosial yang sama. Lil Miquela memiliki persona yang dapat mempengaruhi opini, tingkah laku dan sikap orang lain atau pengikutnya sama seperti influencer lainnya kecuali dia adalah kepribadian 3D yangdihasilkan-komputer (computer-generated).

lil miquela fmb partner influencer

Lil Miquela di acara wawancara dengan V Magazine.

Betul, Lil Miquela tidak nyata.

Ia adalah influencer yang diciptakan oleh Brud, sebuah perusahaan yang berbasis di Los Angeles yang memiliki tujuan pengembangan robotika dan kecerdasan buatan dalam bisnis media. Namun meski Lil Miquela tidak ada di kehidupan nyata, ia tetap ada di Instagram mengunggah kegiatannya sehari-hari seperti manusia (dan kehidupannya yang diimpikan para generasi muda, tentu saja) pada umumnya. Ia kemudian dikenal sebagai virtual influencer.

Virtual influencer memiliki rutinitas bekerja secara daring sama layaknya dengan apa yang dilakukan influencer manusia. Brand menginginkan kedua tipe influencer ini untuk memiliki cara kerja yang sama agar mereka dapat masuk ke basis penggemar dengan mudah. Meski mereka sebenarnya tidak berperan sebagai brand ambassador, cukup dengan popularitas mereka, tentu dapat menarik perhatian perusahaan besar untuk memberikan endorsement deals. Seperti Shudu yang baru saja menjadi model lini kosmetik superstar Rihanna—Fenty Beauty dan fotonya pun menjadi viral di Instagram brand tersebut. Sedangkan Miquela berhasil mendorong Prada dan Chanel meningkatkan reputasi brand mereka di internet.

Anda mungkin bertanya-tanya: Jika virtual influencer sangat menyerupai manusia, terasa nyata dan akan semakin populer dan viral, apakah saya masih perlu memakai jasa influencer manusia untuk memasarkan produk?

Apakah tren ini akan semakin kuat bertahan atau virtual influencer akan terbukti membosankan di kemudian hari adalah salah satu kekhawatiran. Pada akhirnya, aset tak terjangkau yang bercampur dengan kesalahan fatal pada manusia di kehidupan nyata adalah yang mendukung kepentingan publik. Selebriti memiliki masanya. Konsumen dikenal dengan kemampuan untuk mengangkat tokoh publik, menjatuhkan mereka, pun bersorak untuk comeback mereka. Ketidaksempurnaan inilah yang pada akhirnya menciptakan koneksi dan engagement (keterlibatan)—dua hal yang sangat penting untuk influencer marketing.

Virtual influencer menghasilkan interaksi dan keterlibatan baik bagi brand dan pengikutnya.

Lil Miquela mungkin tidak “nyata” secara fisik namun dia adalah fashion icon dan berkolaborasi dengan fashion brand dan selebriti ternama. Seperti contoh, dia tidak hanya “menghadiri” pagelaran busana Prada F/W 18-19 namun juga berpartisipasi pada kampanye perilisan fitur ekslusif GIF di Instagram.

Dengan bekerja sama untuk mempromosikan kecantikan dan produk, brand memanfaatkan audiens Miquela dan menemukan cara untuk menjangkau millennials dan membangun engagement dengan mereka.

Komunitas besar pengikut Lil Miquela dapat dijelaskan dengan pendekatan pribadi dirinya dan caranya untuk lebih dekat dengan para “Miquelites” (penggemarnya” dan berinterikasi dengan mereka secara langsung dan selalu berusaha membalas banyak pesan yang dikirimkan penggemar secepatnya.

Seperti yang dinyatakan seorang jurnalis di Medium, “Kita sebagai manusia dan konsumen mencari influencer yang memberikan kita autentisitas dan hubungan yang alami; mereka yang merepresentasikan sebuah koleksi dari berbagai ketertarikan… sudah menjadi sifat kita untuk menemukan dan terhubung dengan mereka yang memiliki kepribadian, pemikiran, perasaan, dan aspirasi yang sama dengan kita.”

Pengaruh Lil Miquela atau virtual influencer terletak pada kemampuan mereka untuk menciptakan hubungan one-on-onedengan ratusan ribu pengikut mereka dan dengan demikian menciptakan engagement yang autentik.

Virtual influencer: ancaman untuk autentisitas?

Pertanyaan pertama yang muncul di benak kita adalah: apakah virtual influencer dia asli dan jujur?  Setiap posting Instagram Lil Miquela menunjukkan komentar-komentar yang mirip dan pertanyaan-pertanyaan yang serupa (lihat foto di bawah). Untuk orang-orang yang tidak menganggap virtual influencer sebagai influencer “nyata”, hal ini menimbulkan pertanyaan mengenai autentisitas mereka sebagai seorang influencer.

@lilmiquela di Instagram.

@lilmiquela di Instagram.

“Pentingkah bagi brand dan publikasi jika seorang influencer adalah hasil dari computer yang tergenerasi (computer-generated), jika pada akhirnya mereka tetap memiliki pengaruh yang sama bahkan lebih dari influencer yang “nyata”adalah jawaban Christopher Morency, jurnalis dari publikasi Business of Fashion. Sejatinya, peran seorang influencer yang utama adalah untuk menjadi inspirasional dan terpercaya. Namun, di kehidupan sehari-hari kita, semakin banyak bertambah orang-orang yang menginginkan asisten virtual seperti Siri dan Alexa  untuk membantu pencarian sesuatu dan menjawab pertanyaan-pertanyaan. Lalu, mengapa kita tidak mengikuti juga sebuah avatar CGI seperti Lil Miquela dan mendengarkan saran fashion-nya?

Akhirnya, kita telah melihat virtual influencer mengaburkan garis antara “nyata” dan “virtual”. Kita sudah coba menjawab berbagai pertanyaan yang berbeda: Penting atau tidaknya seorang influencer bila mereka adalah virtual jika mereka tetap dapat berpengaruh? Apakah mereka autentik? Apakah mereka influencer yang “nyata”?

Kami pikir, selama mereka—virtual influencer dapat meraih popularitas dan membangun engagement, kita hanya dapat untuk menerima mereka ke dalam kehidupan sehari-hari kita. Mereka juga merepresentasikan banyak kesempayan baru untuk brand dalam potensi kolaborasi. Hal ini tetap dilihat sebagai peluang yang dapat membawa influencer marketing ke masa depan dan influencer yang “nyata” terutama dengan munculnya kecerdasan buatan (artificial intelligence ‘AI’).

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6 Digital Branding Trends You Should Not Follow in 2017

The only eternal truth about digital marketing is that there is nothing eternal in it. The very moment when we think we understand where it’s headed is also the moment we realise that we are late to the party. The full range of media content competes for 10 seconds of a customer’s attention. And to win this battle we must be ready to change our strategy and to get rid of our favourite tools.

Digital Branding Trend

We are not talking about making prophecies but about fixing the bugs in our game plan. To make an impact in 2017 you will need to stop following these digital branding trends.

#1 Activity imitation game

Let’s start with the obvious one. Fake likes, shares, and followers will not work for you anymore. Most customers can tell the difference between pages with fraud clicks and the pages with strong content. Besides, social media platforms often ban suspicious business pages with a number of fake subscribers.

Faking the comments and reviews on your product is also a weak move since experienced users can easily indicate the fraud. And we are talking here about the generation of customers who have grown up with a Smartphone instead of a rattle in their hands. So the matter is not even that it is a cheap trick, but that it is useless.

#2 Posting too much

The more is not the merrier anymore. It was clear in 2015, and in 2016 it became obvious, that there must be a limit on posts per a day. Yet many companies still keep overposting. You shouldn’t post every time you have something valuable/new/interesting to say. This strategy has two unpleasant outcomes. First, your posts may go unnoticed due to the wrong posting time. And second, when you make too many posts, regardless of their quality and relevance, it annoys people. Thus, you must find a balance between consistency and obsession. The good news is, you don’t need to reinvent the wheel, just appeal to the experts that have already done the job of figuring out the optimal posting frequency.

In 2017 it is as simple as that: don’t make fake users and don’t bore your real ones.

#3 Pushing keywords

An even trickier problem is the quality of your content. Marketing success is based not only on the ability to attract customers but on the ability to make them return; in other words, on customer retention. To maintain it, we need to reconsider our SEO policy.

When our SEO focus on solely on keywords, we neglect our contents’ quality for the sake of click rate. The task here is not to please the search engines, but to create good content that will bring back your customers. The priorities for up-to-date SEO strategies are usefulness and meeting the customers’ needs. On the one hand, it helps to earn your customer’s loyalty. And on the other, it makes the user eager to share this content. Most customers make their offline purchases based on recommendations. The same rule works online – shares are the most valuable indicator of the validity of your content strategy.

The algorithm of search engines has gotten smarter. Now to get to the top 10 search results you need to provide the top-quality content. Long story short, make your content worth reading.

#4 Making it all about the text

A blog is one of the must-have elements of your marketing strategy. With blogs, you earn the loyalty of your audience and bring in leads. However, if you only stick to the conservative tools for your business, you’ll be drowned out by more progressive brands. One of the trends of 2017 is video marketing. If you think that video content doesn’t suit your business, or is not applicable to it, then think again.

You sell maintenance equipment – make a video on how to choose proper tools and equipment and why. If you have a hair salon – shoot a video about makeup techniques and trends in hair styles and color. Want to promote any kind of service? Make a behind-the-scenes video or an interview of your happy clients. Finally, ask your customers what they what to see. Video-on-demand is one of the most engaging and effective techniques for earning audience loyalty.

However, even if you have good content, you can spoil all your efforts by aggressive advertising.

#5 Falling for banner advertising

Web advertising is going through radical transformations. One of the reasons is the widespread use of AdBlock. Experts claim that in 2016 ad publishers lost more than 21 billion dollars because of AdBlock’s popularity boost among users. While impressions are becoming harder to generate, ad publishers have to look for new strategies. A good alternative is native advertising. It shows a better level of ad content acceptance and most importantly, it cannot be blocked or singled out from the other content.

Losing impressions is not the biggest problem, though. By aggressively posting ads you frighten away your audience and lose in retention.

#6 Seeking large influencers

Most customers listen to recommendations, especially when they hear them from somebody famous. A strong personal brand or celebrity who suggests your product to their followers is an influencer. Recent studies show that there is a better alternative to promotion by macro-influencers. Appealing to micro-influencers brings better results to your business promotion. How so? Micro-influencers have a narrower focus and represent particular groups of interest. It makes their words more relevant and authentic to readers. There is no particular number of followers which defines the micro-influencer. They all can be quite influential. A niche YouTube blogger with 5,000 followers can bring you more real customers than a celebrity. At the same time, YouTube bloggers with 500 followers will recommend your product to a wider audience than an average customer. It is a win-win situation.

These facts impact both your targeting and brand promoting strategies:

  1. Micro-influencers give brand recommendations 22.2 times more often than other customers. Target them and you will attain a larger reach.
  2. A niche influencer’s recommendation has a bigger response than those made by celebrities. In general, they deliver a better ROI than big influencers.

Conclusion

To recap, 2017 should be your year to stop:

  • Trying to fool your customers – the fraud is always obvious.
  • Bothering them with an enormous amount of information and ads.
  • Disrespecting your customers and promoting lousy content.
  • Being afraid to engage new media tools.
  • Choosing solely traditional ways of brand promotion.

This is not a comprehensive list of ways to improve your marketing strategy. If your business is still alive in 2017 you already know that. Now is not the time for being conservative. Instead, you must be open to new tricks and techniques.

 

 

Source: Business2Community

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3 Ways Introverts Can Boost Their Personal Brand

3 Cara Introvert Dapat Meningkatkan Merek Pribadi mereka

Gambaran, sejenak, seorang pria. Dia tidak mudah bergaul. Cukup dilindungi, sebenarnya; ia menghabiskan banyak waktu sendirian. Ketika di banyak pikirannya akan campur aduk, dan hatinya mulai berdetak hanya sedikit lebih cepat. Pria itu tahu dari potensi yang sebenarnya, tapi bahkan tidak bisa mulai berpikir tentang melakukan langkah-langkah yang diperlukan untuk sampai ke sana.

Jika ini terdengar seperti Anda, kemungkinan Anda seorang introvert.

Tetapi orang-orang introvert memiliki merek pribadi sama seperti manusia lainnya dari dunia, dan menyangkal bahwa memimpin kemungkinan besar akan ke jalur karir biasa-biasa saja. Yang benar adalah, introvert memiliki potensi untuk perintah hanya sebagai besar, jika tidak lebih besar, merek pribadi daripada bahkan orang yang paling extrovert.

Introvert Personal Branding

Berikut adalah beberapa cara Anda dapat membangun merek pribadi Anda tanpa memberikan terlalu banyak ruang pribadi Anda:

1. Public speaking

Mimpi terburuk setiap orang introvert adalah, sayangnya, bagian yang sangat penting dari membangun merek pribadi – tetapi banyak waktu ketakutan Anda hanyalah sebuah hasil dari pikiran Anda bermain trik pada Anda.

Salah satu stigma terbesar introvert ‘berbicara di depan umum adalah berpikir penonton akan menghakimi mereka buruk selama pidato mereka, tidak peduli seberapa baik-berlatih itu. Ini serius dapat mempengaruhi bagaimana ceramah pergi. Sebuah metode yang bekerja untuk banyak introvert adalah untuk mengulang sesuatu seperti, “Penonton tidak akan menilai saya buruk.” Semakin Anda mengulanginya, akhirnya Anda percaya (setidaknya untuk sementara) dan melakukan lebih baik daripada jika Anda tidak.

Orang-orang datang ke acara berbicara Anda karena mereka ingin belajar lebih banyak tentang Anda dan apa yang Anda bicarakan. Ada juga tidak ada masalah dalam memperluas Anda sesi tanya jawab untuk mengambil sedikit tekanan terlepas dari diri sendiri.

Gunakan jaringan Anda untuk mencetak peluang berbicara di podcast hidup atau webinar. Meskipun mereka mungkin tidak seefektif berbicara di depan publik non-digital, peluang tersebut memungkinkan introvert untuk tumbuh jangkauan dan kredibilitas mereka dengan cara yang membuat mereka paling nyaman.

2. Digital presence

Internet menyediakan manfaat berinteraksi dengan orang-orang tanpa harus meninggalkan ruangan Anda. Melalui media sosial, Anda dapat jaringan dengan orang di seluruh dunia, semua dari kenyamanan ruang pribadi Anda.

Anda juga dapat mempublikasikan konten berkualitas dan berbagi dengan pengikut Anda untuk memaksimalkan jangkauan dan membangun kredibilitas lebih lanjut sebagai influencer. Menulis ide-ide fantastis dan pikiran bagi seluruh dunia untuk membaca dapat melakukan hal-hal luar biasa baik untuk merek pribadi Anda.

3. Traditional networking

Media sosial masih tidak menggantikan jaringan tradisional. Bertemu orang-orang di-orang adalah metode yang paling kuno jaringan karena suatu alasan – kerjanya.

Tapi siapa bilang Anda hanya perlu bertemu orang-orang di pameran perdagangan dan acara networking? Sebaliknya, hanya penelitian orang yang Anda ingin berbicara dengan dan membuat daftar. Kemudian, mencari tahu di mana mereka akan berbicara atau peristiwa mana mereka menghadiri dan pergi ke sana sendiri.

Setelah Anda sampai di sana, Anda sudah akan memiliki seseorang dalam pikiran untuk berbicara dengan, sehingga overload memikirkan siapa yang harus bicara pertama atau di mana untuk memulai tidak akan sama besar. Mungkin diperlukan beberapa kali untuk bisa digunakan untuk itu, dan itu tidak selalu berjalan seperti yang direncanakan, tetapi memiliki tujuan jangka pendek dapat membantu Anda melupakan kecemasan Anda sehingga Anda dapat membuat sebagian besar dari percakapan Anda.

 

Artikel ini pertama muncul di Personal Branding Blog dan di terjemahkan oleh FMB Consultant Blog.

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