What are Micro-Influencers and why they’re ‘Big’ in 2019

Influencer marketing on Instagram is now over a billion dollar industry. The decline of traditional TV and the growth of social media have given rise to influencer marketing, now one…


Looking for a new job? Don’t be boring!

The best advice for someone who’s on the job hunt this new year. When Claire Lew asked Amanda Lannert, CEO of Jellyvision, what advice she had for people who are looking to get a…


Should You Put Instagram Hashtags in the Caption, or in the Comments?

Lately, Instagram seems to have been doing some tweaking of its algorithm, which has been making competition for visibility on the platform much tougher. According to SocialMediaToday Facebook connections, this is a…


Menyelaraskan E-commerce dengan Toko Ritel

Saat para perusahaan ritel menutup toko-toko mereka di berbagai lokasi dari tahun ke tahun, brand-brand ternama sudah beranjak dari ritel fisik ketimbang lari dan menutup diri. Seperti perusahaan startup online Casper yang membuka Sleep Shop di Manhattan, Amerika…


7 Instant Solutions to Saving 90% Time for Social Media Management

Small business owners are always hard-pressed for time and resources. They can’t afford to spend hours on social media management each week. They don’t have the budget or time to…

Color of Branding

Millennials And The ‘Reverse Branding’ Trend

For some reason, popular perception has it that millennials are particularly brand averse. In fact, the opposite is true: Millennials are more likely than any other demographic to be brand loyal….


A Lightweight Branding Exercise for Startups

A bottom-up, alignment-oriented approach. While a logo might be the most recognizable manifestation of a brand, it’s only one of many. Brands cut across media, and present themselves in colors,…


4 Kesalahan Fatal dalam Branding dan Cara Menghindarinya

Perusahaan seringkali banyak menghabiskan waktu dan uang untuk mendirikan brand mereka. Kenyataan pahitnya ialah kesalahan sederhana dalam branding dapat menyabotase bahkan brand terkenal sekalipun. Semua kesalahan branding tidak terjadi karena hal yang sama. Kesalahan dapat…

Content Marketing

Hal yang Boleh dan Jangan dilakukan dalam Content Marketing untuk UMKM

Jika Anda sering memperhatikan strategi digital marketing sejak memulai bisnis Anda, tentu Anda tahu jika content marketing adalah kunci untuk meningkatkan traffic pada situs web Anda. Jika Anda telah mengembangkan produk-produk baru dan ingin menyuarakan rencana…

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6 Tips For Creating Promotional Business Banners That Work

We’ve all seen great banners, and we’ve all seen really bad ones. A great banner can be an extremely effective promotional tool, while a bad banner can leave an unpleasant…