Ramadan is a significant month for brands to communicate to their target audience, in a way which would not be hard selling but where they give back to the community. On social media, we see several campaigns which revolve around the Month.
In order to do this, brands need to understand and respect the culture of the region. On social media, timing the posting of content is crucial to capture attention. Especially for food brands, marketers should be sensitive to the fact that people are fasting and schedule their social media content accordingly.
Here are a few tips on how brands to market themselves during Ramadan:
Invite food and lifestyle bloggers for Iftar tasting sessions, so they can blog about the best places to have Iftar and Suhoor during this month. With several F&B concepts having a customised menu for Ramadan, it’s crucial to make your brand stand out.
Social media ads
People need to be made aware of offers during the month and the best way to catch their attention would be through targeted social media ads using geo-location and demographics.
Create customised video content to show the USP of your brand and what they have to offer during this month. Ensure the content does not engage in hard selling and you are giving back to the community.
Corporate social responsibility
Ramadan is when you bring people together. Brands must respect that and contribute to the community, and especially the needy.
Showcase their latest collection during Ramadan to utilise the upturn in buying. Use features like Facebook Live to showcase what you have to offer.
Make the most of togetherness in real time
Encourage your audience to bring their friends and family together, be it for a family gathering or an Iftar. Brands organise a lot of meeting ups during the month.
Deploy omnichannel marketing
Ensure you connect with your audience on several platforms with a combination of online and offline!
are a huge trend. Brands should look out to participate in these.
During Ramadhan spending usually surpasses cash payment ability. People start to think about using credit card services. A survey from showed a 60 percent increase in credit card payments during the season and a 20 percent increase in credit card promotion, as told by Google Indonesia e-commerce head Henky Prihatna.
The newest data from Google on consumer behavior during Ramadhan shows that data searches on topics related to the biggest celebration in the country increased up to 28 percent and spending increased up to 30 percent. Sales fashion was the largest product category with a sales increase of 180 percent, followed by home appliances with 100 percent and cellular phones with 80 percent.
The travel industry often makes the most of this month. The latest Google data based on analysis of travel behaviour last year shows that searching for flights and hotels rises significantly.