A bottom-up, alignment-oriented approach. While a logo might be the most recognizable manifestation of a brand, it’s only one of many. Brands cut across media, and present themselves in colors,…
Although, overall, Indonesia’s gross domestic product (GDP) growth in the third quarter of 2017 was slightly disappointing at a pace of 5.06 percent year-on-year (y/y), investment, export and government consumption…
It’s that time again for companies to bond and have fun at the end of 2017. This means it’s time for companies to start planning their year-end celebrations. Here we offers a few tips. Leaders…
Ikhtisar Dari tiga startup di Indonesia yang meraih predikat unicorn, GO-JEK, Tokopedia, dan Traveloka (GTT), para VC memprediksi di tahun 2018 tidak akan ada startup unicorn dari tanah air. Kekurangan developer berkualitas masih menjadi salah…
Perusahaan seringkali banyak menghabiskan waktu dan uang untuk mendirikan brand mereka. Kenyataan pahitnya ialah kesalahan sederhana dalam branding dapat menyabotase bahkan brand terkenal sekalipun. Semua kesalahan branding tidak terjadi karena hal yang sama. Kesalahan dapat…
Somewhere along the way, most of us learn we have to eat our broccoli before we can dive into the M&Ms. This, we’re told, is the responsible way to do…
Whether you’re looking to escape the 9-to-5 grind or you just want to earn some quick money on the side, there are plenty of ways to turn your skills and interests…